Director, MarTech & Personalization
Job in
Toronto, Ontario, M5A, Canada
Listing for:
Company 1 - The Manufacturers Life Insurance Company
Full Time
position
Listed on 2026-01-01
Job specializations:
-
IT/Tech
Digital Marketing, Data Science Manager
Job Description & How to Apply Below
The Director, Mar Tech & Personalization role offers an opportunity to lead the transformation of Manulife Investment Management’s Personalization ecosystem, advancing how we personalize, automate, and deliver exceptional digital-first experiences. As Director, Mar Tech & Personalization, you will shape the strategy, roadmap, and delivery of technologies and journeys that power customer-centric marketing. You will work at the intersection of marketing, data, and technology, collaborating with leaders to bring our digital ambitions to life through measurable impact and scalable innovation.
This is a rare opportunity to lead enterprise-level change that directly contributes to Manulife’s mission of making decisions easier and lives better through modern, data-driven experiences.
Position Responsibilities
Lead the execution of Mar Tech and Personalization initiatives outlined in the strategic roadmap, ensuring alignment with business objectives and measurable delivery outcomes.Drive adoption and change management of new platforms across marketing and business teams, empowering partners to leverage platforms for improved engagement and performance.Provide strategic consultation to marketing, data, and technology leaders on personalization, automation, and experimentation to inform marketing strategy and business growth.Lead cross-functional, Agile teams to define, design, and launch new digital marketing functionalities that advance customer-centric omnichannel experiences.Mentor teams and business partners on data-driven decisioning, journey orchestration, and optimization practices.Oversee governance, project timelines, and budgets to ensure operational excellence, alignment with enterprise marketing strategy, and value realization.Stay ahead of digital and Mar Tech trends, recommending new technologies and innovations that elevate marketing performance and customer experience.Required Qualifications
8+ years of proven experience leading digital transformation and marketing technology initiatives.Extensive hands-on experience with Adobe platforms (e.g., Adobe Experience Platform, CDP, AJO/Marketo, CJA, Target, AEM, DAM)Demonstrated leadership of Agile teams and proficiency with project management tools such as Workfront, JIRA, and Confluence.Post-secondary degree in marketing, business, or technology.Exceptional communication, collaboration, and stakeholder engagement skills, with a track record of leading cross-functional delivery in matrixed environments.Preferred Qualifications
Knowledge of the financial services industry.Deep intellectual curiosity and ability to connect strategy to execution across complex portfolios, audiences, and technologies.Experience integrating marketing technology with analytics, data, and customer journey platforms.Familiarity with AI-enabled personalization, segmentation, and next-best-action frameworks.Proven experience using technology and automation to accelerate business growth and marketing ROI.When You Join Our Team
We’ll empower you to learn and grow the career you want.We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.As part of our global team, we’ll support you in shaping the future you want to see.About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender…
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