Senior Manager, Partner Lifecycle Marketing

Partners and agents represent a strategic growth lever for Opendoor. We're looking for a strategic, execution-oriented Senior Manager to own and scale our Partner Lifecycle marketing programs — shaping how we engage, enable, and retain the real estate professionals who drive a meaningful portion of our transaction volume.

As Senior Manager, Partner Lifecycle Marketing, you'll build and lead the end-to-end CRM strategy for our partner channel — from agent acquisition and onboarding through education, activation, and long-term retention. You'll leverage AI-powered personalization, multi-channel orchestration, and behavioral segmentation to create relevant, high-converting experiences that drive partner engagement and referrals s role reports to the VP, Acquisition and Lifecycle.

This role requires equal parts strategic thinking and hands-on execution. You'll operate with significant autonomy on a lean, high-performing team with direct exposure to executive leadership. You'll have the resources to test bold ideas and the opportunity to build marketing programs that leverage cutting-edge AI capabilities. If you thrive in environments that reward initiative and impact, and want to work at the intersection of lifecycle marketing and AI — this role is for you!

What You Will Do

Strategy & Program Ownership

• Own the full partner lifecycle journey across email, SMS, and push — from agent sign up and onboarding through enablement, activation, reactivation, and retention
• Design and execute multi-channel programs that educate partners on Opendoor's value proposition, drive referral behavior, and maximize lifetime partner value
• Build segmentation and personalization strategies based on partner type (agents, brokers, institutional partners), engagement level, transaction history, market dynamics, and predictive signals
• Partner with Sales to define lead scoring, routing logic, and handoff protocols that optimize partner conversion and experience

AI-Powered Personalization & Automation

• Lead the development and deployment of AI-powered email personalization — leveraging dynamic content, behavioral triggers, and predictive models to deliver 1:1 relevant messaging at scale
• Build automated workflows and drip campaigns that reduce manual touch points while increasing engagement and conversion
• Collaborate with Marketing Operations and Analytics teams to implement and optimize personalization engines, testing frameworks, and performance dashboards

Experimentation & Optimization

• Establish a rigorous testing roadmap across creative, messaging, timing, segmentation, and channel mix to continuously improve program performance
• Run A/B and multivariate tests on key journeys, messaging frameworks, and AI personalization strategies
• Analyze results, extract insights, and scale learnings across the partner lifecycle program

Cross-Functional Partnership

• Work closely with Partner Sales leadership to align on priorities, share performance insights, and co-develop enablement content
• Collaborate with Brand and Creative teams to develop partner-specific assets and messaging that balance brand consistency with channel-specific needs
• Partner with Growth Science and Analytics teams on attribution modeling, incrementality measurement, and cohort analysis

Metrics & Reporting

• Define, track, and report on key performance metrics including partner engagement rates, referral conversion, email-driven transactions, LTV by cohort, and program ROI
• Deliver regular performance readouts and strategic recommendations to VP and executive leadership
• Build dashboards and reporting infrastructure that provide real-time visibility into partner lifecycle health

What You Bring

• Minimum 5+ years in lifecycle, CRM, or partner marketing (B2B/B2B2C environments) with a proven track record of building and scaling multi-channel programs that drive measurable business outcomes
• Hands-on expertise with Braze, Iterable, or similar enterprise marketing automation platforms — you can build complex journeys, segmentation logic, and dynamic content without heavy support
• Strong technical skills (HTML, SQL, audience building, API integrations, analytics platforms) and experience…