Technical Account Manager - Programmatic

Overview  We are looking for a Technical Account Manager (TAM) to drive scaled, high-performance programmatic partnerships across our ad-supported business. In this role, you’ll serve as the technical subject matter expert across all programmatic deals, optimizing outcomes for buyers and ensuring frictionless access to the Client’s premium inventory. You’ll sit at the intersection of client strategy, ad tech, and platform innovation—working closely with demand-side partners, internal sales teams, and cross-functional stakeholders to drive deal success, troubleshoot blockers, and maximize revenue.
Responsibilities   Act as the technical programmatic lead for the Client’s programmatic business, supporting deal setup, execution, and optimization for both PG, OMP, and PMP campaigns.
Partner with sellers and agency clients to design, recommend, and activate customized deal strategies using Client’s 1P audience, contextual signals, and DSP integrations.
Optimize deal health through hands-on bid analysis, floor management, win rate diagnostics, and real-time troubleshooting across top DSPs (e.g., The Trade Desk, Magnite, and others).
Provide buy-side guidance on bid strategy, budget pacing, inventory access, and KPIs—turning insights into actionable recommendations that grow spend.
Proactively identify revenue opportunities, including expanded targeting, format pairing, and supply path optimization (SPO).
Serve as the escalation point for complex troubleshooting, cross-DSP delivery issues, and 3P vendor integration challenges (VAST, measurement, creative hosting, etc.).
Educate and support clients on programmatic roadmap, platform policies, technical capabilities, and measurement best practices.
Collaborate with Tech Ops, Client Success, Sales, Product Marketing, and Pricing & Inventory to ensure accurate setup, seamless campaign execution, and future-proof tech stack alignment.
Deliver post-campaign wrap-ups, insights reporting, and renewal recommendations using a blend of platform dashboards (SAX, SSP reports, Tableau, and Looker) and custom analysis.
Support RFPs and sales presentations with technical consultation, inventory forecasting, and historical campaign performance data.
Contribute feedback to product and platform teams to influence feature development based on client needs and technical friction points.
Qualifications   You have 6 years of experience in programmatic media, either on the publisher, platform, or buy-side (DSP/trading desk), with proven hands-on keyboard experience in leading DSPs.
You are deeply familiar with deal structures like PG, PMP, and Open Market dynamics, and understand DSP bid strategies, optimization levers, and auction behavior.
You have a working knowledge of 3P measurement, brand safety, creative specs, and data onboarding across the programmatic ecosystem.
You’re a technical problem solver and strategic thinker—comfortable jumping into platform UIs, parsing delivery data, and translating issues into solutions.
You understand the importance of building relationships and alignment across internal teams and key stakeholders within the client’s organization to get work done.
You thrive in a cross-functional, fast-moving environment and are skilled at balancing client needs with internal process, scale, and product integrity.
You have excellent communication and storytelling skills—able to translate complex technical insights into actionable recommendations for buyers and sellers alike.
You are proficient in Excel/Google Sheets and can work confidently with reporting tools and ad platforms (e.g., Salesforce, Looker, Tableau, SSP UIs).
You are passionate about digital media innovation and excited by the evolution of programmatic audio and video, podcast monetization, and automated media buying.
Role Details   Seniority level:
Associate

Employment type:

Full-time
Job function:
Advertising and Marketing
Industries:
Technology, Information and Media

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