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Customer Marketing Manager

Job in Toronto, Ontario, C6A, Canada
Listing for: TorontoJobs.ca Recruitment Division
Full Time position
Listed on 2026-01-01
Job specializations:
  • IT/Tech
    Digital Marketing, CRM System
  • Marketing / Advertising / PR
    Digital Marketing, CRM System
Salary/Wage Range or Industry Benchmark: 80000 - 100000 CAD Yearly CAD 80000.00 100000.00 YEAR
Job Description & How to Apply Below

Join a rapidly growing global SaaS company leading the way in AI-powered IT and service automation solutions. Our platform helps organizations work smarter, automate support functions, and simplify complex workflows—serving thousands of customers across more than 100 countries.

We’re looking for a Customer Marketing Manager to own and execute programs that enhance engagement, deepen customer relationships, and drive measurable business impact. In this role, you’ll build data-driven strategies across the entire customer lifecycle—boosting adoption, loyalty, and advocacy while uncovering opportunities for growth and expansion.

What You’ll Do
  • Develop and execute multi-channel marketing programs that drive engagement, adoption, and retention across the customer journey.
  • Analyze customer data and behavioral insights to identify trends, opportunities, and potential risks.
  • Partner with revenue and success teams to design targeted campaigns that promote upsell, cross-sell, and expansion opportunities.
  • Segment audiences based on usage, engagement, and value metrics to create tailored communication journeys.
  • Lead customer advocacy initiatives, capturing stories, testimonials, and case studies to amplify customer success.
  • Manage programs to enhance brand visibility on review platforms and industry forums.
  • Plan and execute customer webinars, workshops, and community events to strengthen relationships and share product value.
  • Run ongoing A/B testing and performance optimization to improve engagement and conversion rates.
  • Track and report on campaign performance, outcomes, and ROI using analytics and automation tools.
Why Join Us
  • Be part of a global technology company transforming how enterprises deliver digital services through AI and automation.
  • Take ownership of impactful customer programs that directly influence retention and growth.
  • Work in a flexible hybrid environment that values creativity, innovation, and collaboration.
  • Competitive compensation package, including performance-based incentives and professional growth opportunities.
  • Join a passionate, global team where the customer truly comes first.
Job Requirements:
  • 3+ years of experience in Customer Marketing, Lifecycle Marketing, or B2B SaaS Marketing roles.
  • Strong analytical and data‑driven mindset with the ability to turn insights into actionable strategies.
  • Hands‑on experience with marketing automation, email marketing, and webinar programs.
  • Excellent written and verbal communication skills with the ability to craft clear, engaging, and customer‑centric messaging.
  • Collaborative, results‑oriented, and comfortable working in a fast‑paced global tech environment.
  • Experience with CRM and automation platforms (Salesforce or similar tools preferred).
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
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