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Ad Operations Tracking Lead

Job in Toronto, Ontario, C6A, Canada
Listing for: EQ Works
Full Time position Listed on 2026-11-09
Job specializations:
  • IT/Tech
    Data Analyst, Digital Marketing
Salary/Wage Range or Industry Benchmark: 100000 - 140000 CAD Yearly CAD 100000.00 140000.00 YEAR

Job Description & How to Apply Below

Own campaign tracking architecture remotely from Canada, using GTM, CM360, Floodlights, and technical troubleshooting to protect data quality.

EQ Works is hiring a senior Campaign Manager for Digital Media and Ad Operations. This full-time position requires five-plus years of hands-on campaign trafficking experience, advanced tagging knowledge, and strong communication. You will troubleshoot technical setups, govern conversion pixels, analyze discrepancies, and explain ad technology clearly to stakeholders and clients.

Key Responsibilities:
  • Design, implement, and QA Counter and Sales Floodlights
  • Deploy and audit conversion pixels and server-side tracking
  • Diagnose pixel drop-offs and tag-firing errors
  • Inspect developer tools and tag auditors during investigations
  • Partner with Sales, Analytics, Data, and Account Management
Requirements:
  • Five-plus years managing programmatic campaigns and ad operations
  • Advanced Google Tag Manager and Campaign Manager 360 expertise
  • Strong understanding of Floodlight tag implementation
  • Ability to inspect HTML, JavaScript, data layers, and requests
  • Exceptional written and verbal communication skills

Bring rigorous tagging governance, technical diagnosis, and clear communication to EQ Works’ senior Ad Operations team.

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