Marketing Manager - Retention & Lifecycle

This role operates on a 4x/week in the office hybrid schedule - no exceptions.

The Marketing Manager supports the development of the product vision and strategy with a focus on the growth of our portfolio via driving incremental registrations or extracting incremental value out of our existing players in alignment with the business strategy. In support of the defined Product Owner, the Marketing Manager is the key SME when it comes to all things related to marketing which includes offer, channel and segment strategy through to execution in support of the defined marketing goals within the lab.

Through an agile team-based methodology, the role will be accountable for identification, evaluation, recommendation and implementation of marketing initiatives that will increase revenue and profitability and drive excellent customer experiences.

• Support and manage Marketing strategies, tactics, campaigns and services associated with the effective promotion of consumer-facing online gaming services across all available distribution channels (including but not limited to online advertising, search engine optimization/search engine marketing, social media, owned site assets, CRM, experiential, promotions, public relations).
• Work with Analytics team to develop or improve segmented customer strategies to either acquire new customers or extract additional value from existing customers.
• Lead campaigns through planning, concept development, execution, optimization and post analysis to ensure alignment with defined product / lab strategies and priorities.
• Execute campaigns through player and promotional systems to ensure successful delivery of promotion / campaign objectives.
• Support the Product Owner in the preparation of forecasts and marketing budgets including the monitoring of expenditures vs budget.
• Lead development of creative to support key tactics via in house and/or external agency/agencies, while maintaining consistency across assets & brand strategy to ensure strong brand support.
• Monitor KPIs, verify against market trends, and suggest pivots to marketing tactics.

• The role works in close collaboration with Lab teams across the Digital business unit to share marketing goals and strategies and leverage knowledge and skills across teams.
• The role collaborates with Marketing Content Communication in the development of agency briefs and throughout the creative process. Work with necessary stakeholders from across the business to ensure alignment on marketing campaigns / plans with legal, compliance, contact centre, finance and technology.
• Manage and engage a wide array of vendors in order to accomplish marketing and product objectives (i.e., game suppliers, Printers, Advertising and Media Agencies, Experiential Companies, Prize Fulfilment and Promotional Agencies).

• Deep knowledge of marketing strategies, tactics and channel opportunities for relevant domains/products
• Solid knowledge of industry trends, user demands, and pain points to be able to develop marketing strategy
• Comfortable with technology/IT to be able to leverage tools to drive new promotional opportunities.
• Bachelor’s degree or equivalent (3-5 years) work experience.

• Experience in Agile Development, with Product Owner (or similar) experience is an asset
• Experience with digital marketing via direct to consumer channels (media, email, CRM, owned assets, social, etc.)
• Minimum three (3) years in marketing experience with a focus on direct to consumer growth marketing

• Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story
• Demonstrated ability to operate in a multi-disciplined environment including technology, new product development, product design, promotion, merchandising, advertising, public relations and market research.
• Strong problem solver with ability to find solutions to drive progress, often with a high level of ambiguity

This is a Contract position based out of Toronto, ON.

The pay range for this position is $65.00 - $68.00/hr.

This is a fully onsite position in…