Performance Marketing Manager; User Acquisition

Performance Marketing Manager

We’re looking for a Performance Marketing Manager with deep expertise in Meta Ads, Snapchat, Tik Tok, and Stack Adapt — a hands‑on optimizer who thrives on testing, data‑driven scaling, and creative collaboration. Someone with Mobile User Acquisition experience.

• Plan, launch, and optimize paid user acquisition campaigns across Meta, Tik Tok, Snapchat, and Stack Adapt
  , focused on driving high‑quality mobile installs and first‑time deposits.
• Manage and scale 7‑figure monthly budgets
  , ensuring strong ROAS, retention, and user lifetime value.
• Leverage Apps Flyer for event mapping, attribution, and cohort analysis.
• Lead creative strategy and testing — collaborate with the art team to produce high‑performing static and video assets based on data insights.
• Execute a structured A/B testing framework to identify winning audiences, placements, and creatives.
• Continuously optimize campaigns for cost efficiency, engagement, and revenue — adjusting bidding, segmentation, and creative rotation in real time.
• Build and refine tracking and reporting frameworks for visibility across all acquisition funnels.
• Monitor platform changes (SKAN, privacy updates, attribution models) and proactively adapt strategies.
• Integrate and align brand awareness and performance campaigns to maximize cross‑channel efficiency.
• Explore new growth opportunities through programmatic, influencer, and emerging ad networks.

• 4+ years of hands‑on experience in performance marketing / user acquisition across Meta, Tik Tok, Snapchat, and Stack Adapt
  .
• Proven ability to manage and optimize large‑scale budgets (7 figures annually) with measurable performance impact.
• Deep expertise in campaign optimization
  , bid strategy, audience segmentation, and conversion rate improvement.
• Strong understanding of mobile app acquisition
  , Apps Flyer tracking
  , and post‑install event optimization
  .
• Experience collaborating closely with creative and motion teams on ad concepts and iterations.
• Strong analytical mindset — ability to translate complex data into clear strategic actions.
• Excellent understanding of A/B testing
  , ROAS optimization
  , FTD‑focused funnels
  ,

• Familiarity with server‑to‑server (S2S) setups and campaign event tracking.
• Hands‑on experience integrating Apps Flyer
  , Meta Pixel
  , or Tik Tok Events API
  .
• Strong creative sense combined with performance‑first mindset.

• A high‑impact role in a fast‑scaling global company.
• Competitive compensation and performance‑based bonus structure
  .
• Direct collaboration with senior leadership and creative teams.
• Access to premium ad tech —
  Apps Flyer, Meta Business Suite, Tik Tok Ads Manager, Stack Adapt
  , and more.
• A creative, analytical, and growth‑oriented work culture.