Senior Marketing Manager

Senior Marketing Manager | South West | Salary up to £55k + Benefits | Hybrid Working
Reporting into the Senior Leadership Team, the Senior Marketing Manager is a key leadership role within a purpose-driven, sustainable brand. Acting as brand guardian, this position is responsible for driving responsible growth, customer acquisition and long-term brand value, while supporting the evolution of a values led e-commerce business. The role blends strategic thinking with hands on delivery, ensuring commercial performance is achieved in line with ethical, environmental and social commitments.

Key Responsibilities - Senior Marketing Manager

Lead the development and delivery of integrated, multi-channel marketing strategies aligned to seasonal trading, brand values and long-term sustainability goals

Own and evolve the brand proposition, creative direction and tone of voice, ensuring authenticity and consistency across all customer touchpoints

Define and deepen understanding of the target customer through data, insight and research, using this to drive acquisition, retention and community engagement

Deliver customer-focused campaigns across digital, ecommerce, print and partnerships that balance commercial impact with brand integrity

Develop strategic partnerships with like minded, purpose-led brands to support customer growth and brand awareness

Work closely with digital and ecommerce teams to optimise online performance, user experience and conversion while maintaining brand values

Oversee content creation including seasonal campaigns, imagery, storytelling, catalogues, PR and social media

Manage marketing budgets, demand planning and performance reporting with a focus on responsible investment and ROI

Lead, inspire and develop marketing and creative teams, and manage external agencies aligned to the brand's ethical standards

What Is Needed - Senior Marketing Manager

Senior-level experience in multi-channel marketing within a lifestyle or consumer brand, ideally with a sustainability mindset

Proven ability to deliver commercial growth while protecting brand integrity and purpose

Experience owning brand strategy, creative direction and storytelling

Strong understanding of ecommerce, digital marketing performance and customer journeys

Commercially astute, data-informed and customer-centric

Confident, values-led leader with strong collaboration and communication skills

Highly organised, proactive and comfortable operating at senior leadership level

This Senior Marketing Manager role offers the opportunity to shape the future of a purpose led lifestyle brand, driving growth while championing sustainability, transparency and positive impact.

Apply today to find out more!

BH35276