Head of Marketing

Booker
• Wellingborough, Watford or Eccles
• Apply by 16-May-2025

About the role

Are you ready to take your marketing career to the next level?

Join Booker’s dynamic team, where innovation, strategy, and creativity come together to shape the future of wholesale marketing. As Head of Customer Marketing, you’ll lead exciting initiatives that drive success across both Retail and Catering sectors.

You’ll be at the heart of crafting compelling strategies that increase customer loyalty, accelerate market penetration, and boost revenue—while enhancing our brand visibility every step of the way. If you’re passionate about data‑driven insights, cross‑functional collaboration, and delivering customer‑centric solutions, this is your chance to make a real impact.

Ready to make a difference and be part of something big? Apply today and help reinforce Booker as the wholesaler of choice!

At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:

• A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.
• After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four‑weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&F purchases.
• 10% off pay monthly & SIM only deals with Tesco Mobile for yourself, along with further great deals through‑out the year.
• Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.
• Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.
• 50% off health checks at Tesco Pharmacy.
• Exclusive access to discounted RAC breakdown cover rates
• An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.
• After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.
• Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.
• Life Assurance - You are covered for death in service life cover of up to three times annual pay
• Health and Wellbeing support and resources including our 24 / 7, confidential Employee Assistance Programme and Virtual GP for you and your family.
• A great holiday package

You will be responsible for

• Designing and implementing trade marketing strategies for both retail (focusing on independent retailers, convenience stores, and hybrid B2B / B2C models) and catering (targeting pubs, restaurants, hotels, and event planners).
• Aligning campaigns with the unique needs of each sector, such as seasonal promotions for retail and menu‑driven solutions for catering.
• Collaborating with Sales, Product, and Operations to ensure seamless and effective execution across both sectors.

• Deepening the understanding of customer behaviors across retail and catering, leveraging CRM data and market research.
• Developing tailored, segment‑specific loyalty programs, such as rewards for high‑frequency caterers and volume discounts for retailers.
• Monitoring competitor activity and market trends to proactively adapt strategies and maintain a competitive edge.

• Leading trade promotions, POS materials, and digital campaigns (email, social media, e‑commerce) designed specifically for retail and catering audiences.
• Partnering with the Digital Team to enhance B2B platforms, including click‑and‑collect for retailers and bulk ordering tools for caterers.
• Ensuring brand consistency across all touchpoints while adapting messaging to address sector‑specific challenges (cost efficiency for caterers, foot traffic for retailers).

• Guaranteeing brand consistency across all marketing materials while tailoring messaging to the specific needs of each sector.
• Developing and executing trade promotions, loyalty programs, and seasonal campaigns to drive…