Senior Business Development Manager

Senior Business Development Manager - FMCG / Retail 50,000- 55,000 + bonus + car or car allowance North West England & North Wales

A growing FMCG aligned retail services business with a brilliant reputation in the market is expanding its UK footprint and is seeking a Senior Business Development Manager to unlock a high-potential territory across the North West and North Wales.

This is an exciting opportunity to be part of a business on a strong growth trajectory, where your contributions as a Senior Business Development Manager will directly shape the success of the region and the wider business. You'll work with independent retailers, wholesale partners, and multi-site operators to introduce a broad suite of services that support retail performance and drive growth.

You'll:

Take full ownership of a region with significant untapped potential, shaping its growth strategy and outcomes as the Senior Business Development Manager in this territory

Build strong relationships with independent retailers, wholesale partners and multi-site operators

Introduce a comprehensive range of retail services spanning operational solutions, commercial tools and wholesale support

Identify opportunities, open doors and expand the business in a market with huge upside potential

Operate with autonomy, resilience and a strategic mindset to deliver tangible impact

Provide leadership support to a wider regional team of BDMs

You'll need:

Proven field based B2B sales experience within FMCG, wholesale, retail or a related environment

A track record of developing territories or growing under-penetrated regions

Confidence in generating your own opportunities with a proactive approach

A consultative, relationship led sales style

Leadership and key account-level experience highly desirable, along with a strong understanding of the retail landscape

A long-term mindset, integrity and the drive to contribute meaningfully to a growing business

This Senior Business Development Manager role is perfect for someone motivated by growth, ownership and the opportunity to shape a region's future.

BH35094