Sales Manager - MI Brands; EU

Overview

Job title: Sales Manager - MI Brands (EU)

Department: Sales

Employment Type: Full Time

Location: Ash Vale, UK

in Music is seeking an experienced and passionate Sales Manager to drive growth across dealer accounts for our industry-leading MI brands, including Akai Professional, Alesis, Alesis Drums, Moog Music, M-Audio, Headrush, and others. This role will manage EU dealers. The ideal candidate brings strong commercial acumen, deep product knowledge, and experience working with the MI dealer channel.

• Manage dealer accounts and relationships in the designated markets.
• Achieve sales targets, strategies, and tactical action plans across the channel.
• Actively recruit and nurture direct dealer relationships.
• Conduct regular performance reviews with dealers, offering tools, content, and training to drive sell-through.
• Coordinate with marketing to activate campaigns and product demos at the local dealer level.
• Analyze sales performance, identify whitespace, and implement commercial initiatives tailored to MI verticals and dealer profiles.
• Support new product introductions with launch planning, demo support, and channel marketing strategies.
• Proactively work with the dealer network with regards to future planning of all aspects.
• Ensure that dealers are compliant with SDA requirements, inclusive of in-store and online displays and merchandising.
• Maintain accurate CRM data, forecasts, and territory insights.
• Participate in trade events, roadshows, and local market activations as required.

• 5+ years of sales experience in the MI or audio technology industry, with hands-on experience managing dealers.
• Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools.
• Ability to juggle high-level strategic thinking with detailed tactical execution.
• Fluent in English; other European languages a plus.
• Willingness to travel up to 40% of the time.
• Passion for music creation, instruments, and technology is essential.

• 24 days annual leave (plus public holidays)
• Private healthcare
• Pension scheme
• in Music UK Employee Assistance Programme
• Cycle To Work scheme
• Staff discount on in Music products (for personal use only)
• £1,000 annual allowance for training and development
• Sick pay