Marketing Director

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Own Europe’s growth engine across performance, media and brand, with explicit accountability for GPR/first party growth, logged-in sessions on direct channels and GDPR compliant consent uplift. Translate investment into commercial outcomes (revenue/ROAS, CAC, new customer acquisition) while scaling product distribution for 24/7, SME, TNC, Subscriptions and vans. Partner closely with Product, CRM, Loyalty, SEO, Digital experience and Revenue Management to deliver full funnel growth.

• Own EU paid media and brand growth strategy, investment plans and testing roadmaps
• Budget ownership with authority to reallocate by market, channel and product based on insightful evidence
• Accountable for GPR member growth, member booking penetration with CRM and legal/privacy
• Co-own conversion performance with Product and Digital Experience through setting of requirements for landing pages and conversion rate optimisation.

• Strategy and leadership
• Define an EU growth strategy that integrates brand and performance, audience frameworks, message hierarchy, media/brand calendar alignment
• Implement demand gen/demand capture model, set up quarterly and annual targets, objectives and key results by product and market
• Lead cross-functional growth forums with CRM, Loyalty, Product, SEO and Digital Experience
• Push priorities and dependencies
• Brand strategy and communications
• Own EU brand calendar tied to commercial seasonality, ensure creative ladders into performance outcomes
• Measure brand impact via proxies (brand search uplift, reach/frequency quality, assisted conversions and surveys where available
• Guide PR/partnership amplification with UK and EU campaigns team for integrated reach.
• Loyalty and first party growth
• Drive GPR acquisition and reactivation programs, increase member booking penetration and reduce churn
• Increase logged-in session share, app adoption and profile completion through onsite value propositions and lifestyle communications
• Partner with CRM to scale soft opt-in and preference centres
• Performance media and product go-to-market
• Own multi-million budgets across Search, Social, Display, Programmatic, Video
• Implement audience/creative and bidding test frameworks
• Quarterly go-to-market plans per product (vans, 247, SME, TNC, Subscriptions), targets, audiences, creative, landings, CRM sequencing, remarketing
• Ensure media/offer harmonisation with Revenue Management and inventory readiness with product.
• Consent and addressable database
• Improve GDPR compliant consent and addressable audience size leveraging consent mode, soft opt-in and gated value (offers, guides, tools)
• Partner with legal team on compliance implementations, monitor deliverability, opt-out and engagement health metrics.
• Measurement, MMM and attribution
• Define KPI hierarchy (ROAS, CAC, LTV, revenue by product segment, GPR penetration, logged-in share, consent rate)
• Work with Analytics and Data Engineering Lead to deploy MMM and incrementality tests
• Publish executive dashboards and Q  narratives, turn insights into budget allocations and roadmap changes
• Creative, landing page experience and conversion rate optimisation
• Set creative testing strategy, scale winners across markets and channels.
• Co-own landing page performance with Digital Experience. Sponsor conversion rate optimisation sprints to achieve 0.4pp improvement in conversion rates target linked to Global Booking Platform.
• Agency and stakeholder management
• Lead agency governance and accountability
• Align with Global counterparts for consistency and leverage, while tailoring to EU market realities.

• ROAS (blended & channel), CAC, revenue contribution by product
• Branded search uplift and aided awareness/recall proxies, assisted conversions
• GPR (loyalty) member growth, member booking penetration, churn/retention indicators
• Direct channels logged-in session share, profile completion %, app adoption
• Addressable base growth, consent rate (GDPR), CRM deliverability and engagement
• Incrementality lift from tests/MMM, insight-based budget optimisation

• Master’s degree in…