Growth Marketing Lead

About Us

Wing is a M32 AI startup (backed by top-tier Silicon Valley VCs) building agentic AI for traditional service businesses. We combine startup speed with corporate stability, zero bureaucracy, and a focus on ambitious impact.

• Lead organic expansion by leveraging deep SEO expertise and CRO mastery to engineer creative, self‑sustaining growth loops.
• Perform comprehensive keyword research, competitive analysis, and topic clustering using Ahrefs, SEMrush, or Google Search Console to drive targeted organic traffic growth.
• Oversee content strategy including on‑page optimization, pillar‑cluster architectures, publishing cadences, and backlink acquisition through outreach and partnerships.
• Continuously audit and refine technical SEO elements to enhance site authority, crawl efficiency, and long‑term search visibility.
• Architect and build high‑performance landing pages (Framer expertise preferred) with integrated A/B, multivariate testing, and heat mapping to maximize conversion rates across acquisition to retention.
• Dive into behavioral analytics via GA4, Post Hog, or similar tools to diagnose drop‑offs, optimize user flows, CTAs, forms, and personalization triggers.
• Align SEO‑driven traffic with post‑click experiences to create seamless, high‑converting journeys that reduce friction and boost LTV.
• Craft compelling, SEO‑optimized copy for landing pages, long‑form content (blogs, guides, case studies), and nurturing assets that convert search intent into revenue.
• Collaborate with product, design, and content teams to maintain unified messaging, GTM positioning, and brand consistency.
• Design and manage sophisticated email/CRM flows for onboarding, engagement, upsell, winback, and referrals, ensuring top‑tier deliverability.
• Implement no‑code automations with Zapier, n8n, Make, or equivalent to trigger personalized sequences based on user behavior, product usage, and funnel stage.
• Integrate data layers across CRM, analytics, and product events for real‑time nurturing and retargeting.
• Ideate, test, and scale inventive low‑cost experiments including co‑marketing, affiliate programs, influencer collaborations, community initiatives, and viral referral loops to minimize CAC.
• Validate hypotheses rapidly (idea‑to‑insight in days) using structured frameworks, prioritizing scalable organic levers.
• Contribute to team processes, documentation, hiring, and knowledge sharing to support sustained scaling.

• Demonstrated impact scaling B2B SaaS from $0 to $1‑5M ARR through SEO/CRO, with quantifiable results in organic traffic, CVR improvements, CAC reduction, pipeline velocity, and MRR growth.
• Proven ability to prototype and launch experiments in days, often accelerated by AI tools for research, content, and analysis.
• Portfolio of case studies showcasing cross‑channel growth loops and measurable business outcomes.

• Bachelor’s degree in Marketing, Design, Communications, or equivalent experience.
• 5+ years hands‑on in SEO and CRO within competitive B2B environments, with a track record of driving organic revenue.
• Proficiency in core tools: GA4/Post Hog (analytics), Ahrefs/SEMrush/GSC (SEO), Framer (design), campaign managers/automation platforms.
• Strong fundamentals in attribution, funnel analytics, and growth modeling; comfortable with ambiguity in fast‑paced startups.
• Excellent communication and collaboration abilities in team settings.

• The annual salary range for this role is CAD 100k – 150k with performance‑based bonus at the discretion of management.
• Competitive salary
• Performance‑based bonuses
• Software for Upskilling & Productivity
• Remote‑first culture
• Work from anywhere
• Paid Time Off
• Health Insurance
• High autonomy, low bureaucracy
• Fast‑track to leadership for high performers
• US HQ Opportunities
• Direct access to founding team
• High visibility, autonomy and ownership

• Introduction call with Recruiter
• Practical challenge to assess your work quality
• Team interview
• Final call with Founders
• Offer

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.