SEO Manager

This range is provided by Dutch Pet, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

CA$/yr - CA$/yr

About Us
Dutch is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits. We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers – offering real relief and convenience for pets and their families.

As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.” Backed by world‑class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made‑up of successful startup founders (Hims, Plush Care, Nasty Gal) with expertise in scaling enterprises (Trip Advisor, Walmart). Featured in Tech Crunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.

We are looking for an SEO Manager specializing in GEO (Generative Engine Optimization) who is focused on improving visibility, attribution, and traffic from LLMs including Google’s AI Overviews, Perplexity, ChatGPT, and more.

• Build and own Dutch’s company‑wide GEO roadmap to maximize SOV across all LLMs
• Identify priority queries/topics where Dutch should appear as a cited or recommended source
• Map generative search intent vs. traditional search intent to identify new content opportunities
• Develop GEO playbooks to ensure content is optimized for LLM retrieval and summarization
• Partner with the content team to produce authoritative, fact‑rich, structured content aligned with LLM preferences
• Implement content formats that improve LLM selection, including FAQ expansions, listicles, medically reviewed relevant content, etc.
• Ensure LLMs can easily extract Dutch as a trusted source and all content is readable
• Help outline and implement technical optimisation for LLM discoverability on the site
• Monitor Dutch’s SOV using emerging GEO tools and manual methods and provide recommendations on optimisations
• Work with product and engineering to support GEO focused automation, page templates and best practices

• 5+ years of SEO, content strategy, and search optimisation experience
• Strong understanding of how LLMs source, rank, and cite content
• Strong technical SEO background (indexation, rendering, structured data, schema, internal linking, improving site speed, etc.)
• Skilled in keyword research to help guide content decisions
• Experience with tools including GSC, Ahrefs/SEMrush, and LLM listening tools
• Strong analytical skills with the ability to interpret A/B tests, entity graphs, and LLM evaluation signals and turn them into actionable recommendations
  
  Comfortable working cross‑functionally
• Experience in health or pet care is a bonus!

• Competitive compensation and equity package
• Health, dental, and vision insurance
• Flexible PTO
• The chance to make a meaningful impact on pets (and their people)

• Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well‑being
• Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, analyse our options – even ones that may not be on the table – then execute without perfection getting in the way
• Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
• Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert – give others context, reinforce the positive, and help them understand.

Mid‑Senior level

Full‑time

Marketing and Sales

Veterinary

Referrals increase your chances of interviewing at Dutch Pet, Inc. by 2x

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.