SEO|PR Specialist

Job Details

• Location: Remote
• Hours: 40hrs/week

Submit your application HERE

Note:

We are not considering applications from agencies or recruiters at this time. Only individual candidates will be reviewed.

We're seeking a strategic SEO/PR Specialist who excels in search engine optimization and has a creative approach to PR. You'll play a critical role in boosting the online presence of our founder and clients, managing their reputations, and ensuring key content like podcasts shines across platforms.

You're an analytical thinker and a creative problem solver with the ability to blend data-driven insights with storytelling. Whether its pushing down negative results, driving Google News visibility, or optimizing content for better rankings, you know how to make an impact that lasts.

You're also curious about AI tools keeping up with how search is evolving and how tools like ChatGPT, Googles AI Overviews, and other generative systems are reshaping visibility. As our SEO/PR Specialist, you'll take the lead in implementing strategies, reporting on progress, and ensuring all actions align with client goals and brand guidelines.

1. SEO Strategy & Optimization:

• Conduct comprehensive SEO audits to identify opportunities and address issues.
• Optimize on-page elements (e.g., metadata, schema markup) and improve site architecture.
• Create and execute strategies to enhance podcast visibility in Google search results and on Google News.
• Develop strategies to improve visibility within generative search platforms (e.g., Google AI Overviews, ChatGPT, Perplexity).
• Perform ongoing keyword research and optimization to improve rankings for key terms.

2. Generative Search Optimization & AI Visibility

• Develop strategies to increase brand and content visibility within generative search platforms such as ChatGPT, Perplexity, Claude, and Googles AI Overviews.
• Ensure the clients content is structured and published on trusted sources (Wikipedia, high-authority sites, Substack, etc.) that influence AI-generated responses.
• Identify branded and industry-relevant prompts that AI tools respond to, and optimize content to appear as a cited source.
• Stay up to date with the evolving landscape of Search Generative Experience (SGE) and proactively adjust tactics to align with new behaviors in AI-powered search.

3. Reputation Management:

• Develop and implement strategies to push down negative content and elevate positive narratives in search results.
• Optimize content and build backlinks to improve the visibility of key assets, such as podcasts and leadership pages.
• Create and publish positive, SEO-friendly content to enhance reputation.
• Ensure brand visibility across structured data systems (Knowledge Panel, Wikipedia, Wikidata, etc.)

4. Creative PR Integration:

• Leverage existing networks and connections to amplify visibility and credibility.
• Collaborate with creative and production teams to design PR-savvy campaigns that align with SEO goals.

5. Reporting & Implementation:

• Deliver weekly performance reports, summarizing progress and actionable next steps.
• Take ownership of implementing recommended actions with support from the creative/production team.
• Continuously monitor emerging trends in AI-powered search tools and propose relevant adjustments.

• Experience:
  • 2+…