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Job Description & How to Apply Below
We operate two of the fastest-growing social sweepstakes gaming platforms in North America, high-velocity product development, and rapid user growth. We are building the most psychologically intelligent, retention-driven lifecycle in the industry, and we’re looking for a Head of CRM who can architect it.
This is not a “send emails and manage Klaviyo” role. It is a behavioral psychology + strategy + narrative + conversion architecture role.
You will design the entire user journey, from the first impression to activation, conversion, retention, and beyond — and elevate our CRM output to world‑class standards.
About the Role
We are looking for a strategic, psychology-driven lifecycle leader who deeply understands:
user behavior
emotional sequencing
habit loops (F2P-style)
conversion psychology
retention architecture
game engagement patterns
influencer narrative
how to build CRM systems that change user behavior
Your mission is simple:
Own Day‑0 → Day‑30 lifecycle and dramatically increase retention, activation, and first-purchase conversion. This is a high-impact, high-visibility role within a founder‑led organization.
What You’ll Own (End-to-End)
Strategic Lifecycle Architecture
Build the complete CRM strategy across email, push, SMS, and in-app messaging
Own the Day 0 → Day 30 journey (activation, conversion, retention loops)
Create psychological sequencing, emotional arcs, and progression-based messaging
Architect behavioral nudges modeled after top F2P retention systems
Influencer-Driven CRM
Integrate influencer voice, personality, and storytelling into lifecycle flows
Build creator-driven CRM campaigns tied to big wins, jackpots, and events
Conversion Optimization
Lead narrative-driven activation funnels (e.g., $1 first spin, welcome offers, bonuses)
Reduce friction and increase early engagement (GC → SC pathways, warm-up flows)
Design game recommendation flows tied to user state & intent
Retention & Engagement
Build reactivation flows, long-term retention funnels, mission systems, and habit loops
Collaborate with Product and Casino teams to map CRM around game events
Experimentation & Data
Own A/B testing frameworks for subject lines, copy, timing, bundles, and sequencing
Interpret lifecycle analytics to drive continuous optimization
Monitor inbox placement and deliverability; proactively solve issues
Team Leadership
Lead, mentor, and elevate the current CRM execution team
Set standards for copy, tone, pacing, narrative, and emotional resonance
Build a CRM culture of experimentation, iteration, and psychological insight
What You Bring
Required
5–10+ years in CRM, Lifecycle, Retention, or Behavioral Marketing
Experience in F2P mobile gaming, social gaming, subscription apps, or fintech
Deep understanding of user psychology, habit formation, and engagement loops
Expert-level copywriting ability (tone, cadence, narrative, persuasion)
Ability to design multi-touch lifecycle journeys end-to-end
Strong data literacy & A/B testing experience
Experience leading CRM teams or cross-functional lifecycle initiatives
Comfort operating in a fast-moving, founder-driven environment
Bonus
Experience with slot-style or casino-style game loops
Experience with influencer-driven CRM
Familiarity with Optimove, Braze, Iterable, Leanplum, Customer.io, or similar systems
You Are Someone Who:
Thinks in psychology , not just “email sends”
Designs systems , not one-off campaigns
Understands how users feel at each lifecycle moment
Writes like a human, not a corporate marketer
Knows that Day‑0 messaging is the heartbeat of a high‑LTV product
Believes CRM is a revenue engine , not a communications channel
Loves gaming, behavioral loops, or creator-driven culture
Pairs creativity with analytical rigor
Doesn’t send anything they wouldn’t click themselves
Why Join Us
Direct influence on millions of players
A brand with massive upside
Founder-led environment that moves fast
Ability to architect CRM from scratch — your way
Work with top creators and integrate them into CRM
Huge room for innovation, ownership, and creativity
Competitive compensation + growth opportunities
Seniority Level
Director
Employment Type
Full-time
Job Function
Business Development and Sales
Industries
Computer Games
Location
Cleveland, OH
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