Media & Entertainment Digital Marketer

Execute the Education team’s digital marketing strategy for Flow Studio to drive rapid growth of new student/educator adoption and monthly active users

Build and execute full-funnel, digital-first tactics across web, email, in-product messaging, social, influencer, and paid channels, informed by SEO, AIO, and social listening insights

Manage education web pages to optimize customer journeys for self-service adoption and ongoing usage

Partner closely with cross-functional Autodesk teams including technical marketing, SEO, industry, product, brand, social, GTM programs

Align plans with key program milestones, integrate feedback loops from student ambassador focus groups

Drive an organic social strategy that resonates withstudentcreators/animaters/VFX/game designers,leveragingtrends, short-form video, and user-generated content

Develop and inform world-class digital content (blogs, social, short form videos, emails, web pages, tutorials) that drive Flow Studio’s brand awareness and MAU goals

Partner withstudentambassador programs, creator communities, and influencers to expand reach and generate authentic contentthat resonates withstudentcreators/animaters/VFX/game designers

Manage agencies to develop best-in-class digital and social content, execute paid media tests across search, social, and display

Implement experimentation frameworks to rapidly identify winning formats, channels, and content types

Leverage performance dashboards and reporting to track leading and lagging metrics and identify optimization opportunities

Experience using AI tools to optimize content and workflow automation—and show measurable ROI from these tools

A strong understanding of AIO and SEO strategies to generate organic awareness that resonates with our student creator audience and drives adoption

5+ years of experience in digital marketing, growth marketing, or performance and consumer marketing

Proven success increasing product adoption and MAUs through multi-channel digital acquisition strategies

Hands-on expertise with organic social growth, content development, SEO, AIO, paid media, email/web automation, and CRM tools

Experience leveraging platforms favored by student and creator communities (e.g., Tik Tok, You Tube, Instagram, Reddit) to build awareness and accelerate digital adoption

Demonstrated ability to manage agencies & internal partners to deliver high-quality, high-velocity output

Proficiency with AI marketing tools (prompting, content creation, segmentation, keyword modeling, automation) and ability to demonstrate value/ROI

Strong analytical skills, with experience using dashboards to optimize based on KPI performance

Ability to thrive in a fast-pace environment, balancing experimentation with urgency and business impact

Excellent communication, creative problem-solving, and project management skills

Experience using Airtable, Canva, Contentful, Pendo a plus

Experience marketing to university students, especially in education technology, consumer, or SaaS

Experience in media and entertainment marketing, creator economy marketing, or digital content creation

Understanding of Gen Z creator behaviors, influencer dynamics, and AI-driven storytelling

A portfolio of digital work that demonstrates innovative adoption strategies and measurable growth…