CRM Marketing and Automation Manager
Listed on 2025-12-30
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Marketing / Advertising / PR
Digital Marketing, CRM System, Marketing Communications
CRM Marketing and Automation Manager – Warwick – Hybrid working
Competitive Salary + Bonus + Excellent Benefits
We are Wolseley Group – a leading specialist trade merchant across the UK and Ireland. We pride ourselves in putting our people and customers at the heart of everything we do – and best of all, we provide opportunities to develop skills and build careers through our award‑winning Wolseley Talent Guild.
Benefits include annual leave (increasing with length of service), a generous pension scheme (matched up to 9%), potential to earn bonuses, enhanced maternity/adoption leave, and access to a great range of online and high‑street discounts. We also promote positive health and wellbeing by offering free access to healthcare, our popular YuLife app, our Cycle to Work scheme, and more!
Responsibilities- Lead the planning, execution, and optimisation of CRM campaigns across multiple business units
- Build and manage customer journeys in Salesforce Marketing Cloud to enhance engagement and retention
- Develop segmented, data‑driven communications and automated triggers based on customer behaviour
- Own the customer lifecycle strategy, from acquisition through to loyalty and advocacy
- Proven hands‑on experience developing CRM campaigns and collaborating across teams to align with wider business goals
- Confidence in building trigger‑based and lifecycle journeys (e.g. onboarding, retention, lapsing) to drive customer engagement
- A blend of creativity and attention to detail, with a strong appreciation of data to inform continuous improvement
- Excellent communication and copywriting skills, with a collaborative, proactive mindset and passion for fast‑paced environments
- Not Applicable
- Full‑time
- Marketing and Sales
- Wholesale Building Materials
We look forward to receiving your application! #ACMM
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