Director of Undergraduate Admission

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Job Title:

Director of Undergraduate Admission

Department:
Undergraduate Admission

Division:
Enrollment Management

FLSA Status:
Exempt

Grade: 9

Salary Range: $76,100 - $98,900

Union: N/A

Reports to:

Vice President, Enrollment Management

General purpose:
Reporting to the Vice President, Enrollment Management, the Director of Undergraduate Admission will be responsible for leading and managing MICA’s undergraduate recruitment, application/ portfolio review process, and strategic enrollment strategy, which includes supervising MICA’s undergraduate admissions staff, developing annual data-informed recruitment plans, oversight of all on- and off-campus student recruitment events, and continual analysis of MICA’s undergraduate enrollment funnels.

The Director should be familiar with current market and demographic trends impacting undergraduate enrollment, including transfer admissions, and must have experience using data analytics and CRM systems to track KPI performance and project new student enrollment. The ability to work collegially and collaboratively with campus partners such as Financial Aid, Enrollment Services, Marketing, and Student Engagement is a vital component of this position, as well as providing the leadership necessary to meet institutional undergraduate enrollment objectives.

The Director will represent MICA internally and externally with key constituent audiences and will assist in recruitment efforts throughout the year as needed. Additionally, the Director will collaborate with the VPEM and Director of Financial Aid to develop and execute MICA’s financial aid and merit-based scholarship strategies.

Along with a thorough understanding of undergraduate admissions operations and best practices, the Director will identify, develop, and oversee the use of Slate CRM customizations and strategies to ensure full utilization and streamlining in the student recruitment process.

• Develop and implement data-informed undergraduate recruitment and enrollment strategies aligned with institutional goals.
• Monitor market conditions, demographic trends, and enrollment performance to identify opportunities and improve recruitment, yield, and matriculation outcomes.
• Develop annual, data-informed recruitment plans that address student demographics, market trends, geographic markets, recruitment channels, and institutional enrollment objectives.
• Oversee undergraduate admissions operations, including application processing, portfolio review, admission decisions, and transfer admissions.
• Establish efficient, consistent, and equitable processes that support institutional admission standards and provide a positive applicant experience.
• Oversee the development and implementation of application and portfolio review processes that reflect MICA’s academic programs, educational philosophy, and admission standards.
• Supervise, develop, and evaluate undergraduate admissions staff; establish performance expectations; and manage departmental resources, workloads, and professional development to achieve enrollment objectives.
• Direct the planning, execution, and assessment of on- and off-campus recruitment activities, including open houses, college fairs, portfolio days, and school visits.
• Represent MICA to prospective students, families, counselors, and external partners.
• Develop strategies to expand recruitment outreach, strengthen institutional visibility, and build relationships with schools, community partners, and other organizations that support college access and student…