Assistant Brand Manager - Jackpot Games; FTC

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes:
Czech Republic, Austria, Greece, Cyprus & Italy, and the US.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large scale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at  and we’ll be happy to help.

You will support the Euro Millions Brand Manager to execute the annual brand plan and any future optimisations of creative or brand element as and when required. You will help ensure the brand remains distinctive and aligned with the strategy – acting as the key support in content delivery, co‑ordination, and day to day operations.

Campaign Support & Delivery

• Support the delivery of integrated BAU campaign from brief to execution
• Ensure consistency and accuracy across creative executions
• Liaise with creative service and agencies to manage timelines, feedback and final asset delivery
• Support the Euro Millions Brand Manager to actively inspire, inform and educate all those in the business who work with the brand and impact the public and wider stakeholders
• Support the team to bring Euro Millions to life across all touchpoints, working collaboratively with internal teams and agencies to ensure alignment and flawless execution
• Know your brand inside out!

• Support in the execution of engaging brand content and campaigns, working with internal teams and agencies to deliver high quality assets on time and within budget

• Support localisations, adaptation and trafficking of creative material
• Track playouts of all AV and Radio with accuracy

• Maintain full awareness and understanding of appropriate legislation (e.g. Advertising Standards Association, BCAP Code) and ensure all activity is fully compliant with such legislation
• Understand the Brand Team’s Licence compliance responsibilities and ensure obligations are always met
• Ensure all activity delivered is aligned to our social value mission

• Provide proactive support to the wider ‘Big Jackpots’ team with day-to-day administration tasks such as booking meeting rooms, arranging meetings, taking notes and handling any other ad-hoc team co‑ordination needs.

To be successful in this role:

• You will have 2-4 years brand marketing experience under your belt, ideally in FMCG, entertainment or consumer facing sectors
• Proven experience delivering brand campaigns and content, working cross functionally and with agencies.
• You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment.
• Contribution to brand health and campaign performance
• Team collaboration and feedback

• Experience in brand, marketing or campaign roles
• Experience of being involved in the creative development process and developing effective campaigns that deliver results
• Good communication skills
• Good understanding of marketing channels
• Ability to write clear briefs
• Experience of working in a regulated industry (e.g. Gambling Commission, Advertising Codes of Practice)

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the जग…