Senior Retail Marketing Planner

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes:
Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large scale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

Part of the wider Product and Marketing department, the Retail Marketing Team sits within the Media Team reporting into the Director of Media.

The Retail Marketing Team is responsible for delivering the Consumer Plan in retail and developing and executing effective activation strategies in the Retail channel, whilst optimising marketing investment and always maintaining a clear focus on operational integrity.

• Channel Marketing strategy, planning and execution
• Consumer Plan & Campaign Delivery Management in the retail channel
• Retail Marketing & Permanent Point-of-Sale (PPOS) Strategy
• Strategic agencies – Business Relationship Management

• Lead the development of executable retail activation strategies aligned to key Marketing milestones and the consumer plan.
• Lead the development and delivery of new consumer-led Permanent Point of Sale solutions to support new initiatives including NPD and new business opportunities, ensuring high levels of consumer satisfaction and delivery against our consumer and commercial objectives.
• To support the Channel Marketing Manager - Retail to identify and convert opportunities to increase awareness of our brands for consumers (scope includes in depth understanding shopper marketing and extensive knowledge of point of sale impact).
• To manage Retail Activation Planner to ensure retailer owned assets (digital and POS) are activated in line with the agreed process and integrity is maintained.

• Experience in the retail channel, working with a range of retailers and retail sectors delivering wide scale and tailored marketing activations – printed, digital and permanent POS
• Experience of budget planning and tracking.
• Line management and development experience.
• Knowledge of the retail marketplace and how retail works
• Knowledge of in-store marketing opportunities.

• Delivery of successful marketing initiatives in the retail channel from in-store digital activation through to new permanent POS solutions that help deliver our consumer plan and commercial objectives.
• Established network of cross functional stakeholders, helping deliver key retail marketing projects.
• Successful budget management throughout complex projects.
• Support the development of the team.

We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at  and we’ll be happy to help.