Paid Search Manager

In this role, you will manage and optimise our PPC advertising campaigns and provide strategic direction for our agency partner to implement. You will develop, report, and analyse PPC strategies to maximise ROI, drive traffic, and increase conversions across multiple platforms. The ideal candidate has a strong analytical mindset, deep knowledge of Google Ads, Bing Ads, and a proven track record of managing high-performance PPC campaigns.

If you're passionate about data-driven marketing, digital strategy, and performance marketing, we would love to hear from you!

• Planning, reporting, and managing, alongside our Agency Partner, PPC campaigns across Google Ads, Bing Ads, Apple Search Ads, and other platforms.
• Conducting keyword research, audience targeting, and bid strategy optimisation analysis to increase ad performance.
• Monitoring and analysing PPC campaigns and key performance metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.). Roadmap tests, scope creatives, and support build landing pages to improve conversion rates.
• Optimising campaign budgets to ensure efficient ad spend and ROI maximisation.
• Tracking competitor PPC strategies and identifying growth opportunities.
• Collaborating with SEO, content, and design teams to align PPC efforts with overall digital marketing strategy.
• Generating and presenting detailed reports on campaign effectiveness and key insights to stakeholders.
• Optimise ad campaigns to improve ROAS and reduce cost-per-conversion.
• Identify negative keywords and refine targeting to improve ad relevance.
• Ensure PPC campaigns comply with Google Ads policies and platform guidelines.
• Coordinate with developers to ensure proper tracking and retargeting pixel implementation.
• Stay updated with Google Ads policy changes, new ad formats, and emerging trends.

• Required Qualifications and Experience 3-5 years of experience in PPC management, digital advertising, search engine marketing (SEM), performance marketing, or a similar field.
• Strong expertise in Google Ads, Bing Ads and Apple Search Ads. Proficiency in Google Analytics and data visualisation tools.
• Hands-on experience with A/B testing, conversion optimisation, retargeting strategies, and attribution modelling.
• Knowledge of SEO principles and how pay-per-click integrates with organic search. Knowledge of ad extensions, audience segmentation, and dynamic ads.
• Strong analytical skills with the ability to interpret campaign performance data.
• Experience managing large budgets with a data-driven approach to ad spend optimisation.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application,  for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.