Product Marketing Planner - Entertainment

Position: Product Marketing Planner - Home Entertainment

Product Marketing Planner - Home Entertainment

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We are seeking a Product Marketing Planner to join our Home Entertainment Pan‑European Marketing department (HE PPM) and drive effective marketing communication, activities, and asset creation for our exciting Home Entertainment product category across all EU markets. You will lead vital end‑to‑end marketing projects, collab‑orate with in‑country teams for local execution, partner with agencies for creative content and asset development, report and present to senior management, and work with our Area Business Managers (ABMs) to ensure strategy alignment.

Responsibilities

Launch Planning

• Support the Brand & Product Communications Manager in leading launch timelines, milestones, and creative frameworks.
• Build comprehensive product launch timelines, milestones, and checklists that align with launch roadmaps.
• Track progress and mitigate risks: monitor deadlines, identify bottlenecks, and proactively solve issues to keep launches on schedule.
• Continuously optimise: refine launch processes, templates, and best practices to improve efficiency and repeatability.
• Facilitate and support effective information flow between headquarters (Tokyo) and European markets to ensure alignment and consistency.
• Ensure go‑to‑market alignment by collaborating with marketing and product teams, ABMs, web teams, customer marketing & local markets to synchronize messaging, assets, and timing.

Content Development and Asset Management

• Support establishment of product messaging hierarchy with Brand & Product Comms Manager & Product Planning.
• Lead the development of creative briefs and run the end‑to‑end process for asset creation – aligned to launch plans.
• Analyse feedback from local markets, & product communications manager to provide actionable recommendations, and refine communication strategies to increase content effectiveness.

Consumer Research and Analysis

• Review available reporting (log data, brand tracker etc.) to gather insights on product and brand positioning.
• Work with local markets to gather market feedback & consumer insights.
• Conduct ad‑hoc research projects to understand customer behaviour and preferences.
• Share data‑driven insights with the Brand & Product Communications Manager – translate findings into recommendations for product positioning & content development.

Event Support (Dealer/Media/Management)

• Work as part of the HE PPM team to support the overall execution of dealer & media events.
• Deliver product demonstrations for HAV and clearly communicate product features and benefits to dealers/media/management.

Qualifications

• Excellent understanding of product marketing, brand management, or communications, ideally within consumer electronics, entertainment, or FMCG.
• Strong project management skills, able to run multiple work streams, timelines, and stakeholders simultaneously.
• Excellent communication and interpersonal skills; comfortable working cross‑functionally and across different cultures.
• Strong analytical skills with the ability to interpret data and transform insights into actionable recommendations.
• Comfortable presenting to small groups and larger audiences, adjusting style and tone as needed.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word & SharePoint).

Your New Office

Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options, a barista‑style coffee shop, a well‑provisioned onsite gym with classes on set days, an undercover and secure bike rack, a staff car park with electric charging points, and a shuttle bus service between the train station and the office at peak times.

Take a look at our video tour of the Weybridge site:

Life at Sony

We ensure competitive salaries and benefits, healthy work‑life balance supported by hybrid and flexible working policies, a positive community, and recognition platforms. We provide numerous wellbeing services and allow volunteering days. Learning & personal development programs are available, and mobility support is offered for those who wish to…