Product Marketing Planner - Entertainment

Product Marketing Planner - Home Entertainment page is loaded## Product Marketing Planner - Home Entertainment locations:
Weybridgetime type:
Full time posted on:
Posted 2 Days Agojob requisition :
JR-118488

We are seeking a
** Product Marketing Planner
** to join our Home Entertainment Pan-European Marketing department (HE PPM) and drive effective marketing communication, activities, and asset creation, for our exciting Home Entertainment product category across all EU Markets.

You will lead vital end-to-end marketing projects, with exposure to a broad range of activities, including collaborating and influencing in-country teams for local execution, partnering with agencies for creative content and asset development, reporting and presenting to senior management, and working with our Area Business Managers (ABMs) to ensure strategy alignment.

You should be someone who comes from a consumer product marketing background, with great self-motivation and organisation skills, a when partnering with designers to develop product marketing content. You should also enjoy speaking publicly to external audiences i.e. at events, demos and product launches.
** You will:
**** Launch Planning
*** Support the Brand & Product Communications Manager in leading launch timelines, milestones, and creative frameworks.
* Manage launch plans:
Build comprehensive product launch timelines, milestones, and checklists that align with launch roadmaps.
* Track progress and mitigate risks:
Monitor deadlines, identify bottlenecks, and proactively solve issues to keep launches on schedule.
* Continuously optimize:
Refine launch processes, templates, and best practices to improve efficiency and repeatability.
* Facilitate and support effective information flow between headquarters (Tokyo) and European markets to ensure alignment and consistency.
* Ensure go-to-market alignment:
Collaborate with marketing and product teams, ABMs, web teams, customer marketing & local markets to synchronize messaging, assets, and timing.
** Content Development and Asset Management
*** Support establishment of product messaging hierarchy with Brand & Product Comms Manager & Product Planning.
* Lead the development of creative briefs and run the end-to-end process for asset creation – aligned to launch plans.
* Analyse feedback from local markets, & product communications manager to provide actionable recommendations, and refine communication strategies to increase content effectiveness.
** Consumer Research and Analysis
*** Review available reporting (log data, brand tracker etc) to gather insights on product and brand positioning.
* Work with local markets to gather market feedback & consumer insights.
* Conduct ad-hoc research projects to understand customer behaviour and preferences.
* Share data-driven insights with the Brand & Product Communications Manager - Translate findings into recommendations for product positioning & content development.
** Event support (Dealer/Media/Management)
*** Work as part of the HE PPM team to support the overall execution of dealer & media events.
* Deliver product demonstrations for HAV clearly communicate product features and benefits to dealers/media/management.
** You will bring:
*** Excellent understanding of product marketing, brand management, or communications, ideally within consumer electronics, entertainment, or FMCG.
* Strong project management skills, and able to run multiple work streams, timelines, and stakeholders simultaneously.
* Excellent communication and interpersonal skills; comfortable working cross-functionally and across different cultures
* Strong analytical skills with the ability to interpret data and transform insights into actionable recommendations.
* Comfortable presenting to small groups and larger audiences, adjusting style and tone as needed.
* Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word & SharePoint).
** Your new office
** Based at the Weybridge office, you will enjoy a vibrant and friendly working environment. We have an onsite canteen with a wide range of options available, and a barista style coffee shop. There is a well-provisioned onsite gym run by our own Sony Wellbeing Coordinator,…