Sales Director

This Sales Director role leads the full commercial function across EMEA and APAC, driving sales performance, channel development, key account growth and overall commercial strategy. Working closely with the GM and cross‑functional teams, the position focuses on revenue growth, market expansion, and strengthening both traditional distributor channels and new complementary routes to market. The role combines long‑term strategic planning with hands‑on leadership of global sales teams, ensuring strong performance, developing capability across different regions and cultures, and maintaining alignment with product, engineering and marketing functions.

It suits someone with proven commercial leadership in a related technology or ‑card sector, strong analytical and strategic ability, and a track record of building trusted customer and partner relationships.

• Lead sales, commercial strategy, business development and channel management across EMEA & APAC.
• Identify growth opportunities, set long‑term commercial goals and negotiate key strategic deals.
• Drive revenue expansion across new and existing accounts through scalable commercial tactics.
• Develop and penetrate key accounts, building long‑term customer relationships.
• Lead, mentor and develop global sales teams across diverse cultures and regions.
• Monitor market trends, competitor activity and customer needs to adapt commercial plans.
• Collaborate with Product, Engineering / R&D and Marketing to align sales strategy with wider business objectives.
• Maintain accurate forecasting, budgeting and KPI tracking.
• Champion CRM and data‑driven decision‑making across the sales organisation.
• Capture customer insights and feed back to innovation and product development teams.

• Proven commercial leadership within a related technology sector or the  market.
• Strong understanding of sales, business development, marketing and channel models.
• Excellent strategic thinking, analytical ability and problem‑solving skills.
• Strong leadership presence with the ability to motivate, coach and inspire teams.
• Demonstrated ability to build trusted relationships with customers, partners and stakeholders.