Marketing & Communications Specialist

Sigfusson Northern, historically a family-owned business, has entered its 4th generation of ownership encompassing employee participation. Our primary focus is building strong and lasting relationships with our employees, our clients, and the communities we serve. Ongoing growth and diversification have positioned Sigfusson Northern at the forefront of heavy civil construction and general contracting, known for our ability to overcome any obstacle.

Tough, reliable, and quality-driven, we consistently deliver the highest value. We know the north. We are multi-faceted. We help lift communities. We embrace new technology. And we are highly skilled.

HEY! Do you want to be an integral part of the growth and succession at Sigfusson Northern AND a key strategic resource for the entire company?

Reporting to the Director, People & Culture, the Marketing & Communications Specialist is accountable for developing, implementing, and integrating the internal and external marketing and communications strategy across the organization. This role will collaborate with all department leaders and relevant external stakeholders creating impactful marketing, communications, and branding content that aligns with our company standards and values.

• Execute internal communications and marketing content to lead the organization through major events, changes and transformations.
• Provide expertise and guidance to the senior management and executive team in drafting various communication materials.
• Collaborate with senior management and provide guidance and direction on developing departmental specific marketing and communication content.
• Develop, implement, and upkeep core policies, processes, and standards related to marketing and communications. Ensure all managers and employees are operating in compliance to these policies, processes, and standards.
• Oversee and lead all marketing and communication initiatives at Sigfusson Northern including but not limited to crisis management, video production, content marketing, change management, reputation management, and public relations. Ensure there is a detailed and documented plan for each initiative.
• Accountable for managing all the social media platforms at Sigfusson Northern. Ensure professionalism, consistency, mitigate risks, and ensure alignment with our core values.
• Accountable for leading and managing the Sigfusson Northern yearly calendar initiative.
• Collaborate with the Director, People & Culture to oversee, maintain, and consistently update Sigfusson Northern’s internal communications platform.
• Accountable to manage, update, and maintain the Sigfusson Northern website and all subsidiary websites associated with Sigfusson Northern such as Third Dimension Industries (3DI) and Northern Modular.
• Work with third-party marketing and communication service providers as required and be the direct point of contact for all marketing and communication inquiries at Sigfusson Northern.
• Continually assess internal communication processes, audience engagement, and audience feedback to enhance and improve current processes.
• Research and create regular and strategic content resulting in engagement and audience growth for the company.
• Accountable to ensure the company brand guide, brand standards, marketing and communication guidelines are continuously upheld internally and externally. This includes but not limited to email signatures, presentation templates, company letterhead, logo usage etc.
• Assess and track KPI’s along with market and industry trends to enhance and improve the company’s marketing and communication strategy.
• Provide regular updates, strategy improvements, market trends/shifts to direct supervisor to enhance the company brand.

• Established and proven experience in a marketing and communications position for a medium-to-large sized company.
• Post-secondary education in marketing, communications, public relations, or an equivalent level of experience.
• Experience working in the construction industry will be considered an asset.
• Advanced experience with MS Office, social…