Manager, Licensing

At McLaren Racing, we’re not just here to try to take the chequered flag. We’re here to excite our fans, inspire our people and deliver for our licensees and partners. And we’re also committed to evolving our sport, our industry, and our technology, too.

You’ll be tasked with the responsibility of the day to day operational fulfilment of key licensing partners in the McLaren Racing portfolio, such that the contractual rights are fully leveraged and maximised, while the long‑term individual and company relationships are created and maintained.

You will play a key role in managing the end-to-end creative and commercial development of licensed products across the categories assigned to you.

With licensing at its core, this role ensures that all products represent the McLaren brand with authenticity, creativity, and commercial strength. You will also play a crucial role in the on‑boarding and development of new partners and emerging categories.

• Reports to Head of Consumer Products, Licensing.
• Focus primarily on leading major partners including Watches, Luggage, Eyewear, Sporting hard goods and any other key or new partners joining the portfolio.
• Lead and/or support the Head of, across key marketing planning and activations, plus product design and development.
• Support key cross Group activities inclusive of group partnerships and brand extensions.
• Partners with internal stakeholders across Creative, Brand, Partnerships, Digital and eComm.
• Support critical collaboration projects with MAL.
• Account support for other team members as required.
• Based at the McLaren Technology Centre, Woking – some domestic and international travel required.

• Develop a deep understanding of McLaren Racings objectives and how we can leverage license partnerships to deliver against those.
• Develop a deep understanding of McLaren’s Fanbase segments as a basis for product and marketing targeting and growth opportunities.
• Develop and fulfil partner business plans (strategy, activation, target growth markets, competitors, KPIs, engagement and measurement) to ensure the partner has a clear framework for success.
• Lead the product development process from concept to shelf, ensuring alignment with McLaren’s brand values, partner strategies and category growth plans.
• Deliver robust seasonal product development timelines, ensuring licensees meet quality, design and delivery milestones.
• Manage usage of IP rights and guide approvals on all product submissions via McLaren’s product approval system, ensuring brand consistency and creative integrity.
• Maintain development trackers, product catalogues, range plans, approval logs, and critical paths for all licensees and partners managing.
• Lead successful product launches, go to market strategy and 360 marketing activation & campaigns across all licensee which maximise returns and achieve KPIs.
• Be commercially minded to create and convert commercial and brand opportunities, be pro‑active in initiatives that could strengthen the value of the partnership.
• Take the lead across the accounts in developing and maintaining relationships with the global stakeholders.
• Implement best practices across product, process, multi‑channel marketing, budget management and reporting, working closely with all supporting teams such as Brand, Digital and Comms teams.
• Manage finance and royalty reporting, sales and forecasting against your partners.
• Manage assigned budgets.

• Manage and develop any direct reports and other team members added into the model as business grows.
• Proactively contribute to drive efficiencies across process, strategy and procedures to help drive department forward.
• Support in the delivery and establishment of regular partner reporting procedures internally and externally to track delivery of partner KPIs.
• Succinctly and clearly communicate requirements, timelines and process to wider business to facilitate and deliver licensing program.
• Support the Licensing team with collective tasks and administration or additional duties as required.

• Strong experience in product development…