Senior Customer Development Manager TikTok

The Senior Customer Development Manager (SCDM) for Tik Tok Commerce is a critical and exciting leadership role blending e-commerce strategy and Customer Development execution, responsible for defining, developing, and executing the commercial growth strategy for Colgate‑Palmolive brands across the Social Commerce and Tik Tok ecosystem in particular (including Tik Tok Shop, in‑feed shopping, and live commerce). This role acts as the primary commercial interface, leveraging e-commerce best practices and managing the strategic partnership with the Tik Tok and other social platforms, ensuring Colgate Palmolive capitalizes on social commerce trends, drives measurable Net Sales, and embeds our brands within one of the world’s fastest‑growing retail channels, driving profitable volume growth and channel share.

• Strategic Commercial Leadership
• Partnership Leadership:
  Serve as the strategic commercial lead for the Tik Tok platform partnership across key strategic markets, negotiating joint business plans (JBPs), securing optimal media placements, and developing trade strategies to drive category growth on the platform.
• P&L Accountability:
  Own the commercial forecast, budget, and targeted P&L delivery, ensuring Gross‑to‑Net (GTN) efficiency, monitoring key performance metrics, Return on Ad Spend (ROAS), and profitability across all Tik Tok‑driven transactions.
• Content‑to‑Commerce Integration:
  Lead the strategy for connecting organic and paid Tik Tok content directly to commercial outcomes, working closely with Marketing and Brand teams to build effective content monetization models and embedding an optimized content approach into commercial strategies.
• Operational Excellence & Execution
• Internal Alignment:
  Serve as the internal commercial expert on Tik Tok, ensuring Brand, Supply Chain, and Legal teams align on platform requirements, policy updates, and optimal inventory flow to minimize out‑of‑stocks.
• Live Commerce Strategy:
  Develop and manage the end‑to‑end strategy for live shopping events, coordinating logistics, host talent, inventory, and promotional calendars to maximize viewership and conversion.
• Channel Optimization:
  Work closely with Brand & IMC managers to continuously analyze and optimize the product catalog, storefront, and user experience within the Tik Tok Shop interface, ensuring products are discoverable, correctly priced, and flawlessly executed.
• Campaign Management:
  Lead the planning and execution of all Tik Tok‑specific commercial campaigns, sales events, and new product launches within the platform.
• Insights & Analytics
• Performance Monitoring:
  Utilize Tik Tok’s native analytics tools and internal data to generate deep commercial insights, identifying trends, forecasting demand shifts, and optimizing media spend allocation.
• Customer Journey Mapping:
  Analyze consumer behavior within the social commerce environment (from discovery to purchase) to refine content strategy and increase conversion rates.

Our journey begins with our people‑developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

• Education:
  
  Bachelor's degree in Business, Marketing, E‑commerce, or a related field.
• Experience:
  
  Minimum 5 years of experience in Customer Development, Strategic Key Account Management, or any other relevant experience.
• Platform Expertise:
  Hands‑on knowledge of social commerce ecosystems, live commerce mechanisms, and optimization strategies.
• Commercial Acumen:
  Management of the commercial P&L, driving Gross‑to‑Net efficiency, negotiating complex media/retail deals, and achieving ambitious targets.
• Skills:
  
  Strong analytical capabilities, excellent negotiation skills, and the ability to effectively collaborate with cross‑functional teams (Digital Marketing, IMC, Supply Chain, Brand & Finance).

• Agility & Adaptability:
  Ability to thrive in a…