Digital Marketing Specialist

Poolhall Recruitment are recruiting on behalf of a well-established steel manufacturing company in the Wolverhampton area. As part of their growth strategy, they are seeking a Digital Marketing Specialist to strengthen their online presence, attract new customers, and support long-term business development.

This is a fantastic opportunity for a motivated Digital Marketing Specialist to make a real impact by developing and delivering strategies that showcase the clients products, expertise, and brand across digital platforms.

• Plan, implement, and optimise digital marketing strategies to increase brand visibility and generate leads.
• Manage website content, SEO, and PPC campaigns to drive traffic and engagement.
• Create and schedule engaging content across Linked In, Facebook, and other relevant platforms.
• Develop and manage targeted email marketing campaigns.
• Track, analyze, and report on campaign performance, providing insights and recommendations.
• Collaborate with sales and product teams to ensure messaging aligns with business objectives.
• Keep up to date with digital marketing trends and apply best practices to the manufacturing sector.

• Proven experience in digital marketing, ideally within B2B or industrial / manufacturing sectors.
• Strong knowledge of SEO, PPC, and social media marketing.
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