Sales & Marketing Executive - Xclerate Edgbaston

Sales & Marketing Executive - Xclerate With Edgbaston

Sales & Marketing Executive - Xcelerate with Edgbaston | Edgbaston Stadium | Full-Time / Permanent

35000 + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more.

The overall role purpose of the Sales and Marketing Executive is to support the development and execution of marketing strategies and communication plans that enhance Xcelerate's brand image, promote our products or services, and effectively communicate with our target audience. The role involves a combination of creative, strategic, and analytical responsibilities targeting B2C & B2B audiences.

• Experience :
  Proven experience (2 years) in a similar marketing and communications management role. Track record of successfully developing and implementing integrated sales and marketing strategies. Experience in both traditional and digital marketing channels.
• Financially astute : understands complex finance models and accounting processes.
• Knowledge :
  In-depth knowledge of marketing principles and best practices. Familiarity with the latest trends and technologies in marketing and communications. Understanding of branding, public relations, and media relations.
• Strategic Abilities :
  Ability to develop and execute strategic marketing plans aligned with organisational objectives. Strong analytical skills to assess the effectiveness of marketing initiatives and make data-driven decisions. Capacity to think strategically and contribute to overall business planning.
• Planned and methodical : displays the ability to be planned and methodical in their approach, with an objective and considered point of view.
• Stakeholder engagement : ability to work with numerous stakeholders.
• Teamwork :
  Demonstrate teamwork skills with the ability to and inspire a team. Strong interpersonal skills with the ability to build and maintain relationships.
• Creativity :
  Creative mindset with the ability to develop compelling and innovative marketing campaigns. Experience in creating engaging content for various platforms and audiences.
• Adaptability :
  Ability to adapt to a dynamic and fast-paced work environment. Willingness to stay updated on industry trends and incorporate new ideas into marketing strategies.
• Results Orientation :
  Proven track record of achieving marketing and sales goals and targets. Results-driven with a focus on measuring and improving the return on investment (ROI) of marketing activities.
• Problem-Solving Skills :
  Strong problem-solving and decision-making skills, especially in challenging or crisis situations.
• Ethical Conduct :
  Adherence to ethical standards in marketing and communications.
• Skills :
  Excellent written and verbal communication skills. Strong project management skills with the ability to manage multiple campaigns simultaneously. Proficient in digital marketing tools and platforms. Solid understanding of market research and data analysis. Creative thinking and the ability to generate innovative ideas.

The Marketing and Communications Executive will play a pivotal role in shaping and creating messaging, that enhances the brand of Xcelerate, generates leads and increases bookings at the site. This multifaceted role involves a combination of strategic planning, creative execution, and effective communication to connect with target audiences. The Marketing and Communications Manager will form part of the strategic leadership team at the Xcelerate with Edgbaston, responsible for orchestrating various elements of marketing and communication to build and strengthen the organisation's brand, engage its audience, and achieve its overarching business objectives.

• Collaboration - Frequent liaison with the Director of Skills & Early Careers to agree strategy and direction of travel, developing and monitoring tactical plans to deliver.
• Structured Approach - ensure that all activities have a clear purpose and measurable outcomes, with a disciplined and pacey approach to completion, including the review and application of lessons learnt.
• Through creativity, expertise, and collaboration, identify, lead, drive, and manage the skills & learning hub specific Marketing strategy and Communication Plan to increase efficiency and performance across the business.
• Review delivery of the strategy within department heads, identify the impact of tactical venue business plans and suggest amendments to ensure they achieve agreed objectives, relating to :
  People, Guest, Commercial, Compliance, H&S, Sustainability and Technology.
• Brand Management :
  Develop and maintain a strong and consistent brand identity. This involves aligning marketing efforts with overall organisational goals and identifying key target audiences. Ensure brand guidelines are adhered to across all communication channels.
• Marketing and sales strategy :
  Contribute to the development of marketing strategies aligned with organisational…