Regional Sales Manager - West Midlands

About the Business

This is a unique opportunity to join an innovative and growing British company renowned for designing and supplying high-quality eyewear, including both optical frames and sunglasses. With collaborations that include a range of prestigious brands and an offering of diverse styles across various price ranges, the business has built a strong and trusted reputation in the industry.

Established in 2013 and family owned, the company takes pride in its collaborative and supportive culture. Operating in over 70 countries and supplying to leading retailers and independents, they are committed to quality, innovation, and exceptional service. Social and environmental responsibility is also a key focus; reflected in their B Corp Certification.

As Regional Sales Manager you ll cover the West Midlands region, spanning from Chester down to Stoke-on-Trent, across to Coventry, south into Worcestershire, and west through Wales along the A5 corridor - including Shropshire and reaching as far as Anglesey.

Reporting to the Sales Director, you will manage, nurture and grow a portfolio of independent accounts and independent groups. This is a consultative sales role where you ll build long-term relationships with customers, providing support and guidance on product selection and utilising the company s extensive marketing resources. You ll have the opportunity to make a real impact while representing an established and respected brand.

• Optical industry experience (highly beneficial, although not essential).
• Proven product sales experience (ideally from industry, but consumer goods or FMCG product experience will also be considered).
• Field sales experience (essential).
• Exceptional relationship building and customer service skills.
• Excellent organisational and analytical skills, with a structured and strategic approach.
• A full UK driving license and a willingness to travel across the region.
• Based within the region, ideally in the surrounding areas of Birmingham, to ensure easy access to accounts via key road networks, including the M54, M6, M5 and M42.

• Competitive salary and bonus structure
• Company car and fuel card
• Laptop, iPad, and phone
• 23 days holiday + bank holidays (3 days to be kept aside for Christmas)
• Standard pension
• Complimentary glasses, eye tests, and free sunglasses every year

This is your chance to join a business that values its people, offering a supportive and collaborative environment. If you're passionate about premium products and providing exceptional service, we d love to hear from you!