Senior Manager Field Marketing : Growth Markets - Western

Remote Work :
No

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You’ll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

The Field Marketing Senior Manager of Growth Markets will take on a strategic leadership role, driving sales-aligned Go-To-Market (GTM) strategies across the Western Growth Markets (UK&I, Nordics, France, Italy, Iberia). As the trusted advisor and strategic marketing partner to the Area Sales Leader (ASL) and regional Sales Leadership Team (SLT) is accountable for joint business planning to drive revenue growth, accelerate opportunities, and achieve impactful regional goals.

The successful candidate will lead a team of in‑territory Field Marketers and strategically orchestrate efforts across defined customers, strategic channel partners, verticals, and solutions, ensuring country‑relevant GTM approach that delivers measurable impact.

• Define and own the GTM strategy for the region, ensuring business alignment between marketing priorities and sales objectives.
• Partner with the Area Sales Lead (ASL) and Sales leadership to build and implement joint business plans aimed at pipeline acceleration, revenue growth, and measurable regional success.
• Develop and execute country-specific GTM plan tailored to customer needs working closely with Sales leadership and strategic partners to achieve accelerated growth.
• Orchestrating efforts across marketing functions, Sales and strategic channel partners to generate a greater influence on revenue in the Growth Markets.

• Define and implement a sales‑aligned GTM strategy for Growth Markets, focusing on defined customer accounts and high‑value opportunities.
• Drive Customer‑Centric Marketing to increase revenue and velocity of defined named accounts and opportunities through ABM campaigns and executive engagement programs.
• Collaborate with strategic channel partners on joint marketing plans and campaigns focused on measurable results and strategic impact on the business.
• Act as a trusted advisor to sales, leveraging marketing insights to enhance sales performance and align efforts.

• Execute marketing strategies and campaigns that directly and indirectly influence the country revenue and deal / opportunity acceleration as well as DMU (Decision Making Unit) expansion.
• Continuously evaluate and optimize marketing activities to ensure they deliver data‑driven, measurable results.

• Lead and manage a high‑performing team of marketing professionals to drive comprehensive GTM marketing plans for defined customers and strategic partners in designated territories and countries.
• Oversee the Growth Market budgets, including Field Program and MDF, ensuring all GTM plans remain within budget.
• Champion a culture of collaboration, innovation, and accountability within the team.

• Proven ability to develop and execute strategic and operational plans in partnership with sales leadership, balancing long‑term goals with short‑term priorities.
• Demonstrated track record of driving business growth through effective B2B marketing campaigns and co‑marketing initiatives with strategic partners.
• Exceptional project and budget management skills, with a focus on handling complex initiatives and delivering measurable outcomes.
• Strong leadership, interpersonal, and communication skills (both written and verbal), with the ability to inspire and lead cross‑functional…