Manager, Front Store Category Marketing Strategy

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health® , you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

At CVS Health, we are a health care innovation company focused on helping people on their path to better health and are looking for innovative marketing leaders who think big and push boundaries to drive business results always with the consumer at the center of everything we do. We’re looking for a dynamic marketer with a background in Omni-channel, digital to retail, to help develop game‑changing ideas to grow engagement with innovative retail solutions.

Sounds like you? Read on.

As the Manager, Front Store Marketing Strategy – Category Growth, you’ll be part of the team focused on driving CVS Front Store business utilizing marketing solutions across paid (e.g. Digital, SEM/ SEO, Social, Radio, TV), owned (e.g. email, in-store) and earned (e.g. influencers) channels to support category growth marketing strategy. The manager will play a critical role in supporting marketing efforts and working cross‑functionally to help ensure marketing initiatives deliver the necessary business and consumer outcomes on‑time and on‑strategy.

Partnering closely with the Sr. Manager, FS Marketing Strategy you will drive omni‑channel retail trips. This role will report to the Sr. Manager, FS Marketing Strategy and will work closely with many cross‑functional partners including Merchandising, Social, Influencer, PR, Digital, Loyalty & Personalization, CMX, Store Operations, Finance, Legal, and external agencies.

• Partner with the Sr. Marketing Manager in developing the marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.
• Lead execution of marketing strategies and tactics across earned, owned and paid channels.
• Develop insight‑led briefs that clearly define the target audience, customer proposition, desired behavior, messaging, channel roles, and success measures. Tactics include email, paid media, affiliate, social, PR, influencer, direct mail, in‑store, and more.
• Manage and develop strong, collaborative relationships with business partners across the organization to ensure marketing initiatives meet deadlines.
• Leverage analytics to measure campaign success and support optimization to deliver desired results.
• Synthesize customer, category, competitive, loyalty, media, and campaign‑performance insights to identify growth opportunities and recommend changes to audience, message, offer, channel mix, and investment.
• Must understand how to create content to a channel’s technical specifications and how to properly advise creative to build to specifications.
• Act as an independent self‑starter and anticipate requests to properly execute projects and initiatives.
• Be able to negotiate compromises, have difficult conversations and manage up/across/down within and across teams in a positive and collaborative spirit.
• Ensure all marketing materials are on‑strategy and meet marketing, brand, and legal guidelines.
• Proactively self‑educate around retail and marketing industry trends to identify best practice opportunities and influence marketing strategies.
• Support development of annual marketing plans in support of category growth activations, helping to define the key initiatives for the segment…