Senior Data Analyst

Join to apply for the Senior Data Analyst role at The Association of Professional Football Analysis
.

Full Time – Stamford Bridge, London. Posted on January 2, 2026 – Closes January 26, 2026.

We are looking for a Senior Data Analyst with deep expertise in Google Analytics 4 (GA4) to lead digital and fan‑focused analytics initiatives across the organisation. This role will play a critical part in understanding user behaviour across web and app platforms, driving data‑informed decision‑making, and improving digital performance through advanced measurement, reporting, and insight.

You will work closely with digital, marketing, product, and commercial teams, acting as the subject‑matter expert for GA4 and wider digital analytics.

• Act as the GA4 lead, owning implementation, configuration, and ongoing optimisation
• Design and maintain GA4 event tracking, parameters, conversions, and user properties
• Ensure accurate and compliant data collection across websites, apps, and digital platforms
• Analyse user journeys, engagement, acquisition, and conversion performance using GA4
• Build and maintain dashboards and reports using GA4, Big Query, and data visualisation tools
• Translate GA4 data into clear insights and recommendations for non‑technical stakeholders
• Work closely with developers and tag management teams to implement tracking via Google Tag Manager
• Support attribution modelling, funnel analysis, cohort analysis, and experimentation
• Combine GA4 data with other data sources to create a holistic view of digital performance
• Define and promote best practices for digital measurement and analytics governance
• Mentor junior analysts and support analytics capability development

• Significant experience in a senior data or digital analytics role
• Advanced hands‑on experience with Google Analytics 4 (GA4)
• Strong understanding of GA4’s event‑based data model and reporting capabilities
• Experience using Google Tag Manager for tracking implementation
• Strong SQL skills, ideally with experience querying GA4 data in Big Query
• Experience building dashboards using tools such as Power BI, Tableau, or Looker
• Proficiency in Python or R for data analysis is desirable
• Strong understanding of digital KPIs, conversion tracking, and user behaviour analysis
• Excellent communication skills, with the ability to influence stakeholders using data
• Experience in sport, media, entertainment, or consumer‑facing digital environments is desirable

• Opportunity to lead GA4 and digital analytics strategy in a high‑profile organisation
• A fast‑paced, data‑driven working environment
• Competitive salary and benefits package
• Hybrid working and ongoing professional development opportunities

• Mid‑Senior level

• Full‑time

• Information Technology

• Higher Education

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