Digital Marketing Specialist

Location: Zug | Full-Time

Department: Marketing and Communications

Reports to: Head of Marketing and Communication

We are searching for a Digital Marketing Specialist to join our Swiss operations and become part of our forthcoming growth.

• Plan and execute digital marketing campaigns across multiple channels, including social media, email, SEO/SEM, and display advertising.
• Manage and optimize content for the company website, ensuring alignment with brand guidelines and SEO best practices.
• Analyze campaign performance using tools like Google Analytics, social media analytics, and other marketing platforms to drive continuous improvement.
• Collaborate with the Head of Marketing to develop and implement strategies that increase brand awareness and lead generation.
• Create engaging content (text, images, and video) for digital platforms, working closely with the creative team.
• Monitor industry trends and competitor activities to identify opportunities for innovation in digital marketing.
• Manage social media accounts, including content scheduling, community engagement, and paid advertising campaigns.
• Ensure all digital marketing activities comply with local regulations and align with BYD s global brand standards.

• At least 3 years of experience in digital marketing, preferably in the automotive or technology sector.
• Academic Degree with specialization in Digital Marketing or similar business area.
• Proven expertise in SEO, SEM, social media advertising, and email marketing.
• Proficiency with tools such as Google Analytics, Google Ads, Meta Business Suite, and CRM platforms.
• Strong content creation skills, with experience in copywriting and visual content development.
• Excellent analytical skills and a data-driven mindset to optimize campaign performance.
• Strong negotiation and interpersonal skills.
• Fluent in English and German, Chinese and Italian will be considered an asset.
• Hands-on, result oriented, pressure tolerant, do more & talk-less attitude is indispensable.

• A dynamic and innovative work environment at BYD Switzerland, a leader in sustainable technology.
• Opportunities for professional growth and development within a global organization.
• Competitive salary and benefits package.
• The chance to contribute to a greener future through impactful marketing initiatives.

BYD (Build Your Dreams) is a global leader in electric vehicles, batteries, and sustainable energy solutions, driving innovation and shaping the future of mobility in over 70 countries worldwide.