Footwear Product Creation

By staying customer-obsessed, prizing exceptional craftsmanship and delivering innovation in sportswear engineering, we’re driving the creation of On’s world-class sport and lifestyle footwear.

Whether reaching a PB, rallying on the tennis court or strolling around town, to us, it’s about more than the shoes. It’s about intention. Because every decision could be the difference between someone Dreaming On, or not.

Welcome to Footwear Product Creation

building relationships with the next generation of fans, or overhauling our testing process – there’s a lot we get involved in.

We love to stay active to bond as a team

hikes, runs, ski retreats. Nothing beats getting out and about to find inspiration together.

In Footwear Creation, we get variety thanks to the seasons

waterproof trail boots or summer tennis shoes, there’s always something to test.

Unlike other brands, we aren't just executioners out here in Vietnam, we give ideas as well. Sometimes they have a new idea in Zurich and we might find a process to make it more efficient and we share that.

From concept to production and commercialization. Working cross functionally with many of our teams, we’re responsible for making each and every new shoe extraordinary.