Head of SEO

Overview

Reporting Line:
This position reports to the Vice President of Digital Marketing

At EF Language Abroad, we believe that the world is better when people try to understand one another.

Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams.

Are you ready for a dynamic role in a truly international environment?

Ready to shape the future of education marketing? Apply now!

As the Head of SEO and Content Strategy, you will architect comprehensive growth strategies that support our ambitious student enrollment expansion while building sustainable competitive advantages in customer acquisition.

• Strategic Leadership: Driving global SEO and content strategies that boost student enrollment in 40+ markets. Leading EF Language Abroad’s digital authority, positioning it as the go-to voice in language education and cultural immersion. Championing SEO and content marketing worldwide, guiding local teams with best practices. Staying ahead of search trends, algorithm shifts, and AI innovations to maintain a competitive edge.
• Team and Cross-Functional Leadership: Managing and growing a high-performing team of SEO specialists, engineers, and content strategists. Overseeing remote tech resources in Budapest, integrating them into global initiatives. Aligning central and local marketing on organic growth goals. Cultivating innovation and mentoring teams in both proven SEO tactics and emerging AI-driven methods.
• Content Strategy: Building content frameworks that showcasing EF’s expertise across search and AI platforms. Testing, measuring, and refining content performance across search engines and AI responses.
• Performance & Innovation: Defining KPIs linking organic growth to enrollment, and brand authority. Delivering clear executive reporting on ROI and strategic impact. Experimenting with emerging platforms before they go mainstream. Traveling globally to support local teams and championing SEO/content excellence.

• Bachelor’s degree in Marketing or related field (advanced degree a plus)
• 10+ years of progressive marketing leadership experience
• Education industry background preferred, with expertise in student acquisition and long sales cycles
• Expert-level technical SEO skills, including site architecture, international SEO, and enterprise-scale optimization
• Proven experience leveraging AI and machine learning to shape search, content discovery, and customer acquisition strategies
• Skilled in entity-first content strategies that perform across both traditional search and AI-driven platforms
• Data-driven, with the ability to set KPIs and clearly demonstrate ROI for organic growth initiatives
• Strong executive presence, with the ability to present to C-suite leaders and influence strategic direction
• Global leadership experience managing cross-cultural teams across multiple time zones
• Recognized thought leader ready for industry speaking engagements, publications, or advisory roles
• Skilled in crisis management, adept at navigating algorithm updates, competitive disruptions, and shifting markets

• Discounts on EF programs for Staff, and Staff Friends and Family for all EF Programs
• Free use of EF Hello: a premium Language Learning App
• Tuition Reimbursement for continued Education
• Exciting opportunities for domestic and international career advancement within 2-3 years
• And much more…

At EF Language Abroad we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.

Ready to shape the future of education marketing? Apply now!

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the…