Lifecycle Marketing Specialist

• Pay or shift range: $70,000 CAD to $82,800 CAD The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.
• Marketing
• Full-Time
• Requisition #: LIFEC
  001187

About Us

At Longboard Architectural Products, we change the face of architecture by designing and manufacturing premium aluminum solutions. Our innovative products set industry standards for durability, aesthetics, and sustainability. Recognized as one of the Great Places to Work and Canada's Top Small & Medium Employers in 2026, we offer professional growth opportunities, comprehensive benefits, and a culture where people come first.

About the Role

As the Lifecycle Marketing Specialist, you will be responsible for supporting Longboard’s marketing strategy across the entire customer journey. From generating awareness and leads at the top of the funnel to nurturing opportunities and engaging existing customers, this role is designed to align with team needs and individual strengths. You will play a key part in executing campaigns, managing events, and using data-driven insights to build meaningful customer connections that drive pipeline growth and long-term retention.

What You Will Do

• Plan, execute, and optimize digital advertising campaigns to build awareness and drive qualified leads.
• Analyze consumer behaviour and leverage those insights to develop lifecycle campaigns that increase pipeline conversion.
• Collaborate closely with Product, CAD and Sales teams to ensure alignment of marketing initiatives with strategic business goals.
• Oversee the technical execution of campaign deployments, including build, test, and QA processes.
• Conduct ongoing SEO audits and manage keyword/content strategies to improve search visibility.
• Support demand generation initiatives, including content creation (landing pages, blogs, lead magnets) and promotional campaigns.
• Coordinate Longboard’s presence at industry trade shows and events, including logistics, pre-event promotion, on-site engagement, and post-event follow-up.

Lifecycle Nurturing & Conversion

• Implement behavioural and lifecycle triggers (downloads, event participation, form fills) to ensure timely and relevant follow-up.
• Activate intent and behavioural signals to drive triggered outreach.
• Implement A/B testing and experimentation strategy to continuously improve campaign performance.
• Partner with Sales to align marketing efforts with pipeline progression, lead scoring, and account-based strategies.
• Define and maintain audience segments used across campaigns and advertising.
• Create onboarding and retention campaigns to strengthen customer relationships.
• Support initiatives that drive advocacy (case studies, reviews, NPS).
• Deliver customer updates and educational resources to maintain engagement.

Data, Insights & Reporting

• Define and monitor metrics to measure, analyze, and report on the success and impact of lifecycle marketing efforts.
• Track and analyze campaign performance across digital, events, and email.
• Maintain campaign attribution, field mapping, and list health within Salesforce to ensure data accuracy and reporting integrity.
• Provide actionable recommendations to improve targeting, engagement, and ROI.

About You

• 2–4 years of experience in digital, demand generation, or lifecycle marketing (B2B preferred).
• Hands-on experience with SEO, paid media, CRM, and marketing automation platforms.
• Experience with Salesforce Marketing Cloud, including campaign automation, audience segmentation, and send management.
• Strong understanding of the customer journey, segmentation, and lifecycle marketing best practices.
• Experience managing trade shows or events, including logistics and…