Web Growth Lead

Role:
Web Growth Lead

Team:
Marketing

Location:

Remote/Hybrid working (UK-based).

Salary:
Up to £45k-50k depending on experience, plus equity

Hours:

Full-Time 37.5 hours per week

At Vestd, we prioritise equality, diversity, and inclusion. We’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts.

Research shows that while men are likely to apply when they meet 60% of a job’s requirements, women and individuals from underrepresented groups often apply only when they meet every criterion.

We understand the value of transferable skills and the unique perspectives that diversity brings. That’s why we encourage applications from candidates with unique strengths and experiences.

If you need any adjustments or support with your application, please let us know in your application or throughout the process.

The Vestd website is one of our most important growth assets – and we're looking for someone to treat it like one. This is not a maintenance role. You'll own the site as a revenue channel: defining what gets built, running experiments that move pipeline metrics, and using AI tooling to ship faster and learn more quickly than a traditional team could.

You’ll sit within Marketing and will operate with high autonomy, working closely with the Growth Marketing Manager and supporting our five business units.

The brief is simple: increase the website’s contribution to revenue, continuously.

This is a technical role ong front‑end fundamentals, a rigorous approach to conversion optimisation, and a genuine instinct for user experience are the foundations. The AI angle accelerates everything – it doesn’t replace the craft.

• The website growth roadmap – prioritised against pipeline and acquisition goals, not a backlog of requests.
• Conversion optimisation across all key journeys: homepage, product pages, pricing, trial and demo flows.
• Experimentation velocity – hypothesis‑to‑result cycles, with AI tooling compressing the time between idea and insight.
• Page design and build from concept to launch, working in our CMS (Hub Spot) with strong HTML, CSS and JS fundamentals.
• Technical page architecture that supports both search and AI visibility – schema markup, information hierarchy, structured data.
• Website performance:
  Core Web Vitals, technical health, load speed.
• Data and insight: GA4, heatmaps, session data – turning signals into decisions.
• CMS architecture and scalability – a site that’s fast to update and consistent in quality.

• Proven CRO and conversion improvement track record
• Proficient with HTML, CSS and Java Script
• Expert‑level knowledge of Hub Spot CMS / CRM
• Understanding of AI tooling (agentic web development, MPC)
• Solid UX / UI / design instincts
• Testing rigour and experimentation methodology
• Comfortable owning a growth channel with high autonomy
• Strong cross‑functional communicator
• Data‑led decision making – GA4, attribution, funnel analysis
• High bar for quality and clarity in UX and messaging
• Remote‑first mindset

• B2B SaaS / fintech background
• Technical SEO and LLM optimisation
• Schema markup and structured data
• Framer / Webflow experience
• API / webhook experience
• Startup/scaleup experience
• Knowledge of shares and share schemes
• Experience working in a remote team

We’re not looking for someone who dabbles with AI. We want someone who has fundamentally reconfigured how they work around it – using it to compress delivery cycles and run more experiments with less friction.

• Generating and pressure‑testing CRO hypotheses
• Briefing and iterating page variants at speed
• Automating routine audits and performance checks
• Building lightweight interactive experiences that would previously have required a separate developer resource.

You won’t be working in isolation. You’ll have access to a freelance budget covering design, copy and development support – so you can pull in the right resource for the right job rather than being expected to…