Digital Portfolio Manager - BMC

Digital Portfolio Manager

Branding, Marketing and Communications (BMC)

Level 3:
Assistant Director

Location:

Regional (Outside London)

Hybrid working:
Currently minimum one day per week in the office

• Agree clear objectives with business and BMC stakeholders within a portfolio of priority projects and services for how  will support brand and sales, or deliver required corporate or regulatory‑required content (note: portfolio may change over time)
• Create data‑based strategy within a portfolio of priority projects, services or corporate area for content and journeys needed to maximise traffic and engagement with , fully aligned to our priority projects and services and key corporate updates (this includes content strategy, site performance, SEO and competitor analysis). Secure engagement from business and BMC stakeholders.
• Recommend client journeys and target actions within portfolio to stakeholders including Business Development, ensure processes for hand‑off to other teams are in place, and measure response
• Maintain close relationship with Global teams and an overview of available globally created content and agree which to activate in the UK, working with UK stakeholders
• Balance proactively recommended content with requests from the business to make decisions on what should be published within available team capacity
• Proactively identify and drive the use of AI tools that will allow for more distinctive and engaging messaging

• Brief portfolio aligned Digital Content Managers to deliver site‑ready content (by editing business‑created content, localising Global content or creating UK specific content) that supports priority projects and services
• Project manage creation of new content, managing through from brief, to page build and publishing
• Work with business and BMC stakeholders to ensure that all service and product pages within portfolio are kept up to date (value propositions, contact details and links to relevant content)
• Work with page builders on QA processes pre‑publication of all materials
• Ensure delivery of any regulatory‑required materials within the portfolio within deadlines
• Ensure that all content on  meets brand standards, whilst simplifying the process for the business
• Work with Digital Technical Manager to ensure smooth running of pages within portfolio – e.g. removal of broken links
• Champion the use of AI tools to make the process of developing messaging and drafting copy more efficient, whilst using human skills to ensure distinctive, engaging content

• Deliver regular performance updates to the business on site performance within portfolio, including traffic, search rankings, on‑site behaviour and competitor benchmarking
• Share data with key stakeholders and translate into recommendation for site changes or content

• Positive and proactive mindset, with the ability to engage stakeholders with the vision for
• Strong stakeholder management skills, and ability to gain consensus for what should and shouldn’t be done
• Excellent technical knowledge of website strategy, development, delivery and measurement
• Growth mindset that is open to the potential for proactively using AI to increase speed to market and enhance output quality
• Ability to interrogate data and insight to deliver fact‑based recommendations for  implications
• People management skills – although no direct reports, will need to brief and lead content creators and page builders
• Resilience and ability to work in a high pace environment, managing multiple priorities effectively

• Proactive, problem‑solving mindset and the resilience to be a key player in a transformation programme in a complex organisation
• Established experience in a similar role (a degree in a relevant field or relevant professional qualifications are welcome but not essential as candidates will be assessed first and foremost on experience)
• Exceptional technical knowledge and experience of website design (preferably Adobe AEM), UX, SEO and marketing automation, plus experience of working with digital content creation and page building teams
• Exc…