PPC Specialist

The PPC Specialist is responsible for the hands‑on management, optimisation, and scaling of paid search, display, and programmatic advertising across RWS’s global digital ecosystem.

As part of a modern, performance‑led Growth Marketing team, this role focuses on capturing high‑intent demand, accelerating pipeline creation, and improving efficiency across the paid funnel. The PPC Specialist works closely with the Head of Paid Media to execute channel strategy, test new approaches, and ensure paid investment delivers measurable commercial outcomes.

This role plays a critical part in connecting growth campaigns, content, and landing experiences — ensuring paid media drives not just traffic, but qualified demand and revenue impact.

• Plan, execute, and optimise PPC activity across paid search, display, and programmatic channels.
• Own keyword strategy, audience targeting, bidding models, and budget pacing in line with growth priorities.
• Manage always‑on demand capture as well as campaign‑led activation across priority solutions, industries, and regions.
• Ensure paid media activity aligns with ICPs, buying stages, and campaign objectives.

• Continuously test and optimise ad copy, formats, audiences, and bidding strategies to improve performance.
• Partner with CRO and Digital Experience teams to optimise landing pages and post‑click journeys.
• Use performance data to identify scale opportunities and efficiency improvements.
• Support experimentation with new formats, platforms, and targeting approaches.

• Work closely with Campaign Managers to align PPC execution with growth campaigns and demand targets.
• Partner with Content and Creative teams to develop high‑performing paid assets.
• Ensure paid activity supports mid‑funnel and lower‑funnel demand generation goals.

• Track performance across CPC, CPA, CVR, and pipeline contribution.
• Produce regular performance summaries and optimisation recommendations for the Head of Paid Media.
• Contribute to weekly, monthly, and quarterly growth reviews.
• Ensure learnings are documented and shared across the Growth Marketing team.

• Strong experience managing PPC and display campaigns in a B2B environment.
• Hands‑on expertise with Google Ads and display/programmatic platforms.
• Strong analytical skills with the ability to turn data into action.
• Experience working within integrated growth or demand generation teams.
• Performance‑driven and commercially focused mindset.

• Experience supporting global or multi‑region campaigns.
• Familiarity with analytics and attribution tools.
• Experience working closely with CRO or digital optimisation teams.

RWS is a global AI solutions company empowering the world’s most trusted enterprise AI.

Our proprietary Cultural Intelligence Layer, powered by 250,000 data specialists, cultural and language experts and deep domain professionals, backed by 45+ patents, makes enterprise AI culturally fluent, contextually accurate and secure, ensuring every interaction reflects a brand’s tone, context and customer values.

Through our Generate, Transform and Protect segments, we deliver intelligent content, enterprise knowledge, large‑scale localisation and IP protection for global growth. Trusted by 80+ of the world’s top 100 brands, RWS provides the confidence, governance and expertise organisations need to deploy AI safely, responsibly and at scale.

Headquartered in the UK, RWS is listed on AIM (RWS.L).

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RWS promotes equal opportunity, we are an equal opportunity employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation.

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