Head of Marketing

Lead the marketing strategy for an established specialist lighting business. Drive B2B lead generation and measurable commercial growth. Develop a marketing team across the UK and Germany.

Job Title:

Head of Marketing Department:
Marketing Reporting to:
Managing Director

Location:

UK Purpose of Role The Head of Marketing will be a senior leader responsible for designing and executing an ambitious, multi-channel marketing strategy that explicitly sits alongside our business strategy and supports our sales objectives. We wish to move the marketing function from tactical to high-performing where we can connect our marketing investments directly to commercial outcomes and measurable return on investment (ROI).

As part of our commitment to reaching our 2030 targets, the business recognises the need to scale up investment and therefore provide our marketing leader with the budget and executive support necessary to make a true commercial impact.

Key Responsibilities 1. Strategic leadership & brand positioning
- Strategy creation:
Develop and execute a comprehensive marketing strategy that aligns perfectly with our 2030 business and sales strategy.

- Commercial benchmarking:
Drive informative competitor benchmarking and market intelligence gathering across key regions, including the UK and Germany, to continually check and refine our positioning.

- Audience insight:
Champion a forensic, data-led understanding of our target audience, Ideal Customer Profile (ICP), and the complex B2B Decision-Making Unit (DMU)—including specifiers, ratifiers, and influencers and how to reach them from a Chanel-mix perspective.

- Digital-first positioning:
Transition our corporate assets and collateral from traditional, analogue formats into integrated, digital-first content modules that optimise the user journeys and track engagement.
2. Lead generation & sales alignment
- Connected working:
Establish a seamless, collaborative partnership between Sales and Marketing, ensuring both departments operate with a unified definition of success.

- MQL to SQL framework:
Introduce and implement a process for Marketing Qualified Leads (MQLs) and create a structured lead-generation funnel that seamlessly converts web traffic and campaign engagement into Sales Qualified Leads (SQLs).

- CRM & marketing automation:
Oversee the data infrastructure and marketing tech stack, making recommendations where necessary in order to produce and run integrated multi-channel campaigns.
3. Team Leadership, structure and up-skilling
- Team leadership:
Lead, mentor, and build the confidence of a multi-national marketing team across personnel in UK and Germany, providing clear vision and definitive leadership.

- Skill progression:
Upskill the existing team (where necessary) to develop a modern, multi-channel mindset, moving away from a traditional "publishing department" approach towards strategic digital execution.

- Resource optimisation:
Evaluate internal competencies and build a robust model using both internal headcount and external specialists if necessary to maximise efficiencies and calibre of output.
4. Digital innovation, technology & analytics
- Advanced Analytics & ROI:
Implement web analytics (such as Google Analytics and Hotjar) to monitor trending content, page views, and user behaviour from straight data into actionable marketing initiatives.

- Performance accountability:
Establish KPIs focused on active engagement (likes, comments, reposts, and click-through rates) from our target audience and existing customers. .

- AI adoption:
Act as the strategic "guardian" and pioneer for artificial intelligence adoption within the department, utilising AI tools to build our brand agents.
5. Fiscal & budgetary management
- Budget ownership and…