Commercial Director

Commercial Director, UK & Ireland is a strategic leader, responsible for driving sales growth, maximizing customer satisfaction, and meeting revenue targets within the UK and Ireland region. This role oversees a team that includes sales team, technical support, training, inside sales, account management, ensuring all functions work cohesively to support business objectives.

The Commercial Director is hands‑on, maintaining strong relationships with key customers, identifying growth opportunities, and adapting strategies to meet the specific needs of the UK and Ireland markets.

• Regional Sales Strategy:
  Develop and implement a sales strategy tailored to the UK and Ireland, with a strong emphasis on building and nurturing partnerships with installers and major installation companies.
• Team Leadership:
  Manage and mentor the regional sales, technical support, and sales admin teams, ensuring alignment with company goals and a focus on customer satisfaction.
• Business Development with Installers and large distribution channels:
  Establish and cultivate relationships with defined customers, identifying partnership opportunities that drive both volume and loyalty.
• Operational Planning:
  Prepare and present a comprehensive business plan to the executive team, outlining strategies for market growth, installer engagement, and revenue targets in the region.
• Sales and Growth Objectives:
  Drive sales performance to meet or exceed regional targets, with a focus on expanding market share and building long‑term customer loyalty.
• Key Account Management:
  Strengthen relationships with top key accounts firms and channel partners, ensuring continuous engagement and satisfaction through direct interactions and support.
• Customer Engagement:
  Regularly engage with key installation partners, understanding their needs to develop tailored sales solutions and ensure effective post‑sale support.
• Market Analysis and Adaptation:
  Analyze regional market trends, competitor activities, and customer behaviors, particularly within the installation sector, adapting strategies to maintain competitive advantages versus the competition.
• Pricing and Policy Development:
  Set competitive pricing, discount structures, and terms specifically for high‑profile installation companies and channel partners to drive regional growth.

• Experience in Installation Sales:
  Strong track record of working with installation companies, major installers, and channel partners, preferably in the technical solutions or security systems sector.
• Team Leadership:
  Proven experience managing multi‑functional teams, including sales, technical support, inside sales, and administrative functions, fostering collaboration and accountability.
• Deep Industry Knowledge:
  In‑depth understanding of the installation industry in the UK and Ireland, including key players, market trends, and customer needs within the region.
• Strategic Sales Mindset:
  Ability to develop data‑driven, strategic sales plans, with a proactive approach to problem‑solving and identifying new business opportunities.
• Technical Sales Expertise:
  Background in selling complex technical solutions to installers and large accounts, with demonstrated success in channel management.
• Communication
  
  Skills:
  
  Exceptional written and oral communication skills, capable of building rapport and negotiating with decision-makers in the installation sector.
• Organizational
  
  Skills:
  
  Strong organizational and project management abilities, with a proven capacity to manage complex responsibilities and multi‑disciplinary teams.
• Travel Requirements:
  Willingness to travel within the UK, Ireland, and occasionally to the company HQ.

• Growth‑Oriented – Focused on business growth, market expansion and opportunity creation.
• Strategic Thinker – Able to translate vision into actionable plans and long‑term results.
• Strong Commercial Acumen – Deep understanding of revenue generation, profitability and market dynamics.
• Results‑Driven – Highly focused on achieving targets and delivering measurable outcomes.
• High Accountability – Takes ownership, drives execution and holds self and others accountable.
• Decisive – Makes timely and effective decisions, even in uncertain situations.
• Resilient – Maintains focus, energy and determination in challenging environments.

A commercially driven leader who combines strategic thinking with strong execution, inspires people, drives growth, and leads change with confidence and accountability.