Digital Sales Lead Energy Industries Ireland and Azerbaijan

Location: Aberdeen City

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

HUB Digital Sales Manager__ABB is accelerating its digital growth across Energy and Process Industries. We are now appointing a Digital Sales Lead for the United Kingdom to build, scale, and lead the commercial success of our digital portfolio — spanning industrial software, asset performance management (APM), Optimization, and advanced analytics.

This is a senior, high‑impact role with clear executive visibility. You will define the UK digital growth strategy, shape strategic customer engagements, and act as the commercial catalyst that turns ABB’s digital capability into measurable customer and business outcomes.

If you thrive in complex sales environments, have a hunter mentality, enjoy building markets rather than inheriting them, and want to leave a visible legacy — this role is built for you.

Your Mission Own and drive digital sales growth in the UK Energy & Process Industries market

Build a credible, sustainable pipeline for digital and asset reliability solutions

Position ABB as a trusted digital transformation partner to strategic customers

Enable and mobilise the wider ABB sales organisation to sell digital at scale

Key Responsibilities Digital Growth & Strategy Define and execute the UK digital sales strategy aligned with ABB’s global and HUB priorities

Act as the end‑to‑end commercial owner for ABB’s digital portfolio in the UK Translate digital offerings into clear customer value, ROI, and business outcomes

Build multi‑year growth plans for priority customers and segments

Strategic Accounts & Complex Sales Lead senior‑level customer engagements across operators, EPCs, and ecosystem partners

Drive strategic account planning and long‑term partnership development

Lead complex, consultative sales cycles involving software, services, and lifecycle value

Personally engage in selected high‑value pursuits to unlock anchor wins Sales Enablement & Collaboration Mobilise and enable Automation, Electrification, and account teams to sell digital

Act as the digital sales authority and coach within the local organisation

Collaborate closely with solution consultants, delivery teams, and global product units

Ensure disciplined pipeline management, forecasting, and CRM governance

What Success Looks LikeA strong, qualified digital pipeline with clear path to scale

Increased digital penetration across key UK customers

Visible market positioning of ABB as a digital, optimization and asset reliability leader

Confident, capable sales teams that can articulate and sell digital value

Your Background Senior experience in B2B solution sales within digital, software, asset performance, or automation

Proven track record of building pipeline and closing complex, consultative deals

Strong understanding of industrial, energy, or process environments

Comfortable engaging at C‑suite, engineering, and operations levels

Experience selling value, outcomes, and long‑term transformation — not just products

Entrepreneurial mindset: structured, driven, and comfortable creating momentum from ambiguity

Benefits

ABB offers a full range of benefits to help you thrive at work and beyond.

Competitive salary
25 days annual leave plus bank holidays

Competitive contributory pension scheme

Life assurance

Flexible benefits scheme (Includes options to buy/sell holidays, health checks, dental, eye care, gym memberships, cycle to work, gadget discounts and more)
Internal mobility opportunities, mentorships & access to projects globally

Employee Assistance Programme Generous employee referral scheme

Company car or cash for car allowance

Hybrid/ Flexible working - ideally aligned to our Energy Industries UK hub locations of St Neots, Daresbury or Aberdeen Private medical cover for yourself and partner

Generous bonus scheme

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