Sales & Membership Manager

36.5 Hours

The Sales & Membership Manager is responsible for driving revenue growth by acquiring new members and retaining existing ones. They will lead the execution of Aberdeen Sports Village’s (ASV) sales and retention strategy, ensuring sustainable membership growth and financial success. Key responsibilities include sales and revenue generation, membership management, client relationship development, marketing and outreach, data analysis and reporting, and strong leadership.

Collaborating with key members of the leadership and management team, the Sales & Membership Manager will play a vital role in ensuring ASV delivers excellence in customer experience while achieving strategic business objectives.

Position

Reports to:

Head of Business Development

Directly Supervises: (none listed)

• Achieve growth and sales targets by successfully managing the sales function in line with the ASV sales strategy. This includes incoming enquiry management, lead generation and creating a new business pipeline.
• Manage the retention process in relation to cancellations, amendments and frozen memberships, in line with the ASV retention strategy.
• Greet customers to the facility in the appropriate manner, dealing with any queries or issues arising.
• To act as a designated point of contact for sales. membership customer engagement, membership tours and outreach/events.
• Direct line management of the sales & membership function, including recruitment, training and development in line with membership and sales training.
• Educate the team of all marketing offer instructions, highlighting objectives and sales targets for all promotions.
• Provide information and advice to current and potential customers including membership enquiries, membership tours and membership amendments.
• Leading on customer feedback and providing appropriate analysis of trends to the Management Team on a monthly and quarterly basis.
• Direct responsibility for the customer experience and external mystery visit program.
• Responsible for ensuring service provided is always of the highest quality and that training needs are directed towards exceptional customer service and sales.
• First line of response to formal customer feedback complaints and queries
• Support the marketing team on social media platforms including content creation, brand awareness, customer engagement and follow ups.
• Ensure the LMS is fully updated with new member details, marketing consent and data capture in line with all GDPR guidance

• Budget management in relationship to business growth, staffing and costs associated.
• Ensure customer service and customer needs are considered across all aspects of the role.
• Carry out regular competitor analysis and market testing to identify opportunity or weakness in the ASV offering. Keep ASV ahead of the curve and future proof our offering and facilities

• To co-operate with organisational requirements to ensure that statutory duties are met.
• Take care of self and others who may be affected by your acts or omissions.