Sales Development Representative Europe

As a Sales Development Representative at Hotel Trader, you will drive the outbound prospecting strategy focused on targeting and influencing hotels to attend a virtual demo of The Exchange. Alongside high-volume outreach KPIs, you’ll manage inbound hotel leads generated through omni-channel marketing, driving the lead from demo to live. The ideal candidate will have a driven self-starter mentality with a proactive approach to identifying and securing new partnerships.

Key Responsibilities:

• Generate target list utilizing data sources for designated markets, ensuring a continuous pipeline of opportunity
• Make and track 50+ outreaches per day to targets, using a combination of AI Outreach, emails, and phone calls
• Identify prospect decision-makers, business goals, stimulate interest, and communicate the value proposition.
• Schedule virtual product demos and log all activity in Hotel Trader’s CRM, Zoho
• Manage incoming hotel leads generated through marketing activity, ensuring timely follow-up and conversion.
• Prospect in person locally and/or travel where required to meetings and events for target markets.
• Secure new hotels as pilot properties for new platform integrations in tier 1 locations to support new business
• Research market trends and analyze conversion data to determine high-potential cities and hotel leads
• Identify relevant trade shows, build a participation strategy, and evaluate ROI within allocated budgets
• Keep CRM records up to date, manage the lead funnel, and provide regular pipeline reporting
• Work with the Supply Acquisition team to develop sales plans and ensure KPIs are met
• Meet weekly with other team members to discuss progress and find new ways to improve business.

Key performance indicators:

• Cold outreach targets on a daily, weekly & monthly basis (phone calls and emails)
• Number of demos confirmed weekly and monthly
• Number of hotels onboarded each month

Knowledge and

Experience:

• 3+ years in a similar B2B sales, partnerships, or supply acquisition role, ideally in hospitality or travel tech space
• Self-starter mentality with a proactive approach to identifying and securing new partnerships
• Excellent communication and presentation skills, both written and verbal
• Contagious optimism and the ability to bounce back quickly from setbacks
• Extreme self-motivation and discipline
• Understanding of CRS (Central Reservation Systems) and PMS (Property Management Systems) integrations
• Familiarity with rate plan setup, hotel distribution, and channel management
• Strong understanding of hotel operations and OTA distribution practices
• Proficiency in CRM tools and pipeline management (Zoho preferred)
• Experience with onboarding processes, project management, and client training
• Comfortable with data analysis to prioritize leads and evaluate market opportunities
• Ability to travel occasionally for trade shows, client meetings, and team events
• Exceptional time management and organizational skills
• Business-level English and local language skills. Must be fluent in English.
• Comfortable leveraging AI and Large Language Models (LLMs) to improve productivity and analysis
• Self-starter with strong commercial acumen, accountability, and a proactive mindset.
• Bachelor's degree or equivalent experience. Proficiency in the Microsoft Office Suite.
• Personal integrity, professionalism, and the ability to thrive in a fast-paced, high-growth environment
• Unlimited paid PTO
• Access to discounted hotel rates for personal travel