Marketing & Audience Development Officer Arts Centre

The Role

Aberystwyth Arts Centre is looking to appoint a Marketing & Audience Development Officer to drive the Arts Centre’s brand and audience strategy. You will lead on all areas of our audience, brand, voice and communications, reaching and engaging visitors and audiences. We are looking for someone who enjoys engaging with audiences, who loves data, and has a commitment to the arts in all its forms.

Aberystwyth Arts Centre is a major regional arts venue with a professional concert hall, theatre, studio, cinema, exhibition, and workshop spaces. We offer a vibrant and busy programme across all art forms and take work from major touring companies as well as produce our own professional shows and major festivals.

Based at the heart of Aberystwyth University's campus, we offer an attractive package that includes an excellent pension scheme, flexible working policy, 27 days annual leave plus bank holidays and university closed days, relocation support and staff discount for gym facilities, hospitality, and retail. Aberystwyth is a great place to live, and the team at the Arts Centre are fantastic to work with - come and join us – it will be time well spent.

The Marketing & Audience Development Officer will be part of our Management Team working in partnership with colleagues across all disciplines to grow audience engagement. There’s huge scope for exploring, devising, implementing and delivering strategies to grow visitor and audience targets, engagement, income generation and commercial activities.

As the Marketing & Audience Development Officer, you will:

• Lead on development and implementation of the Arts Centre’s brand personality, communications, marketing campaigns and positioning
• Support delivery of targets around visitors, audience, engagement and attendance to all our events and activities
• Oversee the Arts Centre’s ticketing function and our CRM (customer relationship management) strategy to support us in delivering customer focused services, and build committed audience relationships
• Investigate potential to grow income through ticketing or members’ schemes and supporting our commercial development in hires and trading activities
• Ensure strategies are data and insight driven. Developing our data management and analysis - and insight-sharing practices – helping to build an organisation-wide culture of data-informed decision making

Our audiences are brilliant - they’re committed, loyal, supportive and come from many different local communities. We believe that it’s their Arts Centre, and that our role as a staff team is to ensure they receive a consistent welcome and that we present as diverse a range of arts activity as possible for them to choose from. We want to ensure no-one misses out on the opportunity to engage in the arts.

This role is key to ensuring we are as open and honest as we can be with audiences, and to ensuring the Arts Centre is relevant, forward looking and future proofed. We hope the role is enjoyable and challenging (in all the right ways!).

To make an informal enquiry, please contact Louise Amery

Appointments are normally made within 4 - 8 weeks of the closing date.

The main duties of the role are:

• Work with the Arts Centre’s Senior Team to develop the Arts Centre, its work and impact
• Drive the Arts Centre’s brand, profile and voice
• Lead the delivery of our priorities in relation to audiences, marketing, data and insight including improving new, lapsed and existing audiences, increasing retention and frequency, developing our digital and physical reach, engagement and impact
• Work with departments across the organisation, including other AU departments, operations, hires, trading; café and bar, and retail, to identify opportunities to develop reach, engagement and income

• Manage the small but committed Audiences teams (marketing and ticketing) to deliver dynamic and successful communications, marketing and ticketing strategies, negotiating multiple priorities
• Lead a target-focussed operation to ensure we meet visitor, audience and income expectations across all activity
• Ensure all brand, communications and marketing content is…