Marketing & Audience Development Officer Arts Centre

Marketing & Audience Development Officer - Aberystwyth Arts Centre

Faculty/Department

Aberystwyth Arts Centre

Salary Scale

£33,001.64 - £38,784.49 per annum

Contract Type

Permanent

Full-time / Part-time

Full-Time

Weekly Hours

36.5

Employment Visa

Non-sponsorable

Posted Date

23/07/2026

Closing Date

30/08/2026

6309

• AC.26.6309 Disgrifiad Swydd (Word, 541.21kb)
• AC.26.6309 Job Description (Word, 540.53kb)

Aberystwyth Arts Centre is looking to appoint a Marketing & Audience Development Officer to drive the Arts Centre’s brand and audience strategy. You will lead on all areas of our audience, brand, voice and communications, reaching and engaging visitors and audiences. We are looking for someone who enjoys engaging with audiences, who loves data, and has a commitment to the arts in all its forms.

Aberystwyth Arts Centre is a major regional arts venue with a professional concert hall, theatre, studio, cinema, exhibition, and workshop spaces. We offer a vibrant and busy programme across all art forms and take work from major touring companies as well as produce our own professional shows and major festivals.

Based at the heart of Aberystwyth University’s campus, we offer an attractive package that includes an excellent pension scheme, flexible working policy, 27 days annual leave plus bank holidays and university closed days, relocation support and staff discount for gym facilities, hospitality, and retail. Aberystwyth is a great place to live, and the team at the Arts Centre are fantastic to work with - come and join us – it will be time well spent.

The Marketing & Audience Development Officer will be part of our Management Team working in partnership with colleagues across all disciplines to grow audience engagement. There’s huge scope for exploring, devising, implementing and delivering strategies to grow visitor and audience targets, engagement, income generation and commercial activities.

• Lead on development and implementation of the Arts Centre’s brand personality, communications, marketing campaigns and positioning
• Support delivery of targets around visitors, audience, engagement and attendance to all our events and activities
• Oversee the Arts Centre’s ticketing function and our CRM (customer relationship management) strategy to support us in delivering customer focused services, and build committed audience relationships
• Investigate potential to grow income through ticketing or members’ schemes and supporting our commercial development in hires and trading activities
• Ensure strategies are data and insight driven. Developing our data management and analysis - and insight-sharing practices – helping to build an organisation-wide culture of data-informed decision making

• Work with the Arts Centre’s Senior Team to develop the Arts Centre, its work and impact
• Drive the Arts Centre’s brand, profile and voice
• Lead the delivery of our priorities in relation to audiences, marketing, data and insight including improving new, lapsed and existing audiences, increasing retention and frequency, developing our digital and physical reach, engagement and impact
• Work with departments across the organisation, including other AU departments, operations, hires, trading; café and bar, and retail, to identify opportunities to develop reach, engagement and income

• Manage the small but committed Audiences teams (marketing and ticketing) to deliver dynamic and successful communications, marketing and ticketing strategies, negotiating multiple priorities
• Lead a target-focussed operation to ensure we meet visitor, audience and income expectations across all activity
• Ensure all brand, communications and marketing content is delivered to a high standard, tells our brand story and is effective across Arts Centre departments and platforms
• Contribute and support Business, HR and Finance colleagues and functions as appropriate
• Line manage the Ticketing and Sales Manager to ensure that the Ticketing operation is effective and efficient

• Develop and implement audience…