Product Marketing Manager

Overview

Would you like to help enrich the lives of learners around the world?

At RM, we’ve been pioneers of education technology since 1973. We provide technology and resources to the education sector, supporting over 20 million students and improving educational outcomes worldwide.

What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification; we partner with schools, examination boards, governments, and professional organisations globally to make learning more accessible, more engaging, and more impactful.

RM operates through three divisions:
Assessment (digital assessment and marking solutions), Technology (managed services, hardware, and software for schools), and TTS (educational resources).

Within the assessment market we are experts in providing solutions for online exam testing and marking and the management and analysis of educational data. We work with government ministries, exam boards and professional awarding bodies for high stakes assessment such as GCSEs, ALevels,and professional qualifications. Each year, our software is used globally to conduct hundreds of thousands of on-screen tests and to mark millions of paper-based scripts.

For over a decade we have been partnering with the world’s leading awarding bodies to deliver intuitive, secure, and reliable e-marking solutions.

Visit our website to find out more:

We are recruiting for a Product Marketing Manager who will be responsible for the go-to-market strategy, positioning, and messaging of key RM Assessment products, to drive customer acquisition, engagement, and retention. They will act as the voice of the customer internally and bridge the gap between product management, sales, and the marketing team.

We encourage early applications as the vacancy may close once the position has been filled or final interviews have been arranged.

Key Responsibilities:

• Product Go-to-Market (GTM) planning and delivery: Develop and execute comprehensive GTM plans for new features and product enhancements, coordinating email campaigns, in-app announcements, website content, and PR.
• Positioning & Messaging: Define the product's unique value proposition and translate technical features into compelling, benefit-led messaging for specific B2B buyer personas and segments.
• Sales Enablement: Create effective sales collateral (e.g., pitch decks, case studies, one-pagers, ROI calculators) and train sales teams on product features, benefits, and how to articulate the value proposition to close deals.
• Content Creation: Produce various types of content, including blog posts, white papers, webinars, and explainer videos, that support demand generation and nurture campaigns.
• Market & Competitive Intelligence: Conduct market research, gather customer feedback, and perform competitive analysis to inform product development and differentiate the product in the marketplace.
• Performance Analysis: Monitor and report on marketing campaign performance, product adoption, and key metrics to identify opportunities for improvement and optimise strategies.
• Cross-functional Collaboration: Work closely with product management, sales, customer success, and marketing team to ensure alignment and a cohesive customer journey.

• Proven experience in a B2B product marketing or general marketing role, ideally within a B2B SaaS or subscription-based company.
• Exceptional writing and presentation skills, with the ability to make complex technical topics accessible and compelling.
• A data-driven approach to measuring performance, tracking KPIs, and using insights to inform decisions.

At RM we have My Work Blend @RM which provides office-based colleagues with multi-location and hybrid working options. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.

As well as a competitive salary and our core benefits package which…