Marketing Analytics Manager

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values.

Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Taylor & Francis Group have an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team on a 6-month fixed-term contract. We’re looking for an individual who has a real curiosity about patterns in data and a passion for turning those patterns into actionable commercial information.

This role would suit someone who is highly numerate with exceptional analytics skills, alongside the ability to communicate their insight to the wider business and make recommendations. You’ll be kept busy managing some of your own projects as well as supporting the rest of the team in ensuring that the Marketing department have the analytics and insights required to actively support their budget, targets and strategy planning.

• Supporting the Marketing team to make strategic, data first decisions by:
  • Designing and optimising marketing reporting and dashboards, enabling marketers to independently make evidence-based decisions.
  • Creating regular reports and presentations for stakeholders on marketing performance and recommendations.
  • Support A/B testing initiatives to enhance conversion rates and customer engagement.
  • Conducting analysis and creating actionable insights to drive marketing performance including:
    • Campaign and channel tracking
    • Benchmarking and goal setting
    • Customer behaviour and segmentation
  • Developing in-house training for campaign analysis and reporting.
• Source and integrate data for accurate reporting, collaborating with Technology and other analytics teams to define marketing reporting requirements and maintain data quality.

• Highly numerate with advanced level Excel.
• Knowledge and experience in data manipulation, data visualisation and report creation, ideally in Power BI.
• Advanced knowledge of Google Analytics.
• Experience in SQL.
• Experience in working with marketing, customer and sales data.
• Experience in A/B testing, knowledge of other statistical modelling techniques.
• A focus on commercial results and making evidence-based decisions.
• Problem solving and strategic thinking ability.
• Outstanding communication and presentation skills to create compelling insights and recommendations at all organisational levels.
• A focus on learning and self-development.
• Experience with the following would be beneficial:
  Alteryx, Python, R, Big Query, Marketing Cloud, Sprinklr, Contentsquare, Google Tag Manager.

Location: We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three…